‘Policy entrepreneurs’ invest their time wisely for future reward, and possess key skills that help them adapt particularly well to their environments. They are the agents for policy change who possess the knowledge, power, tenacity, and luck to be able to exploit key opportunities. They draw on three strategies:
1. Don’t focus on bombarding policymakers with evidence.
Scientists focus on making more evidence to reduce uncertainty, but put people off with too much information. Entrepreneurs tell a good story, grab the audience’s interest, and the audience demands information.
2. By the time people pay attention to a problem it’s too late to produce a solution.
So, you produce your solution then chase problems.
3. When your environment changes, your strategy changes.
For example, in the US federal level, you’re in the sea, and you’re a surfer waiting for the big wave. In the smaller subnational level, on a low attention and low budget issue, you can be Poseidon moving the ‘streams’. In the US federal level, you need to ‘soften’ up solutions over a long time to generate support. In subnational or other countries, you have more opportunity to import and adapt ready-made solutions.
It all adds up to one simple piece of advice – timing and luck matters when making a policy case – but policy entrepreneurs know how to influence timing and help create their own luck.
For more on ‘multiple streams’ see:
Paul Cairney and Michael Jones (2016) ‘Kingdon’s Multiple Streams Approach: What Is the Empirical Impact of this Universal Theory?’ Policy Studies Journal, 44, 1, 37-58 PDF (Annex to Cairney Jones 2016) (special issue of PSJ)
Paul Cairney and Nikos Zahariadis (2016) ‘Multiple streams analysis: A flexible metaphor presents an opportunity to operationalize agenda setting processes’ in Zahariadis, N. (eds) Handbook of Public Policy Agenda-Setting (Cheltenham: Edward Elgar) PDF see also
I use a space launch metaphor in the paper. If you prefer different images, have a look at 5 images of the policy process. If you prefer a watery metaphor (it’s your life, I suppose), click Policy Concepts in 1000 Words: Multiple Streams Analysis