This could go very wrong, but hubris has taken me this far in life. I’ve decided to monetize my website in a nicer way than ‘monetize your website’ seems to suggest. For every 1000 hits, I’ll give £1 to a good cause.
Assuming that my blog only ever reaches ‘cult status’ and people keep buying expensive academic books, I can cover the donation comfortably with royalties. The worst that can go wrong is that my website starts to do very well indeed and it costs a bit more, but that outcome doesn’t seem like a likely or bad thing right now.
I made a £724 donation to Women on Waves (please feel free to set up your own blog to share your views on my choice) on the assumption that my all time hits will trickle into 724k by the end of the year.
I’ll make the donation once per year. If my website stays at around 200k per year, and the price of Toffifee doesn’t rocket after Bexit, I’ll treble the rate of donation to 3p per 1000. Then let’s see how it goes.