Update: the title is now less catchy but more accurate. See the italicised bits for the update. I have also added this poster:

You might have to be a glass-is-half-full kind of person to take something positive from this story of publication success after a long run of failure. After 18 months, 5 rejections, 4 substantial redrafts, 2-3 changes of journal direction, and minus 8000 words, we had it accepted (update: add another 7 months, and three substantial redrafts and additions, for the 2nd article acceptance).
It began with our submission to World Politics, which is a high status journal, in politics and international relations, with a high rejection rate, so this was a gamble. I thought we had done the double: produced something interesting to say about ‘evolutionary’ policymaking, building on work I began for Understanding Public Policy; and, produced a wealth of new information on global tobacco policy, built on work led by Donley Studlar and Hadii Mamudu, and informing Global Tobacco Control. So, HM and I put both together to produce this paper, submitted 11th September 2012:
World Politics Evolutionary Theory International Agreements 11September2012
It was rejected on the 4th December (not a bad turnaround). The rejection came with substantial reviewer comments – World Politics decision letter – which we used to revise the next version substantially. My impression, from this review, was that the combination of evolutionary theory and the case study was not working. In fact, I may have been pushing us into a position that I advise PhD students and early career researchers to avoid: a paper suggesting a new theoretical angle, reinforced by a single case . In my defence, I wasn’t proposing a new theory. Instead, I was trying to present the approach as a reflection of accumulated knowledge, in both theory and case.
Still, it wasn’t working, so we separated the two elements somewhat. I chopped about 3000 words of theory – something made easier by the fact that I had submitted (February 2012) a separate paper on evolutionary theory to Policy and Politics, which was reviewed (July 2012) and accepted after a minor revise-and-resubmit (23 October) then published early 2013 – ‘What is Evolutionary Theory and How Does it Inform Policy Studies?’ Policy and Politics, 41, 2, 279-98 Paywall Green
We hummed and hawed about policy journals before I made the mistake of sending it to Public Administration and Development, partly because we were focusing on contrasts in implementation based on the simple developed/ developing country distinction, partly because it was interdisciplinary, and partly because its description seemed really close to our topic.
Cairney Mamudu Evolution Tobacco Control PAD submission 5Feb2013
It was rejected without going to review, described by the editor as ‘out of scope’.
So, we sent it, almost immediately (21 Feb 2013), to Governance, which had been HM’s (more sensible) preference. Again, this is a high status political/ policy science journal with a high rejection rate, so we were still confident enough to take the usual gamble.
Anonymous Evolution Tobacco Control Governance submission 21Feb2013
It was rejected on 26th May after substantial review (which seems more critical than the reviewers of World Politics, so we were no further forward) – governance rejection
We figured that we had to do two things based on the reviews: (1) strip out the discussion of evolutionary theory more and focus on the basic political science concepts (implementation, networks, agendas, etc.), shifting back the focus to the case study and evidence so far (particularly since I had now published an article separately on evolutionary theory); (2) be super-clear on key terms (leading/ laggard; developed/ developing) to anticipate future concerns, and clarify the narrative on the origins and role of the FCTC.
By this time, my University had made available some funds for Open Access, and I was keen to go this route, partly because OA seems good, and partly because I had recently co-authored an article in the OA journal Implementation Science and it was a very positive experience.
We chose Globalization and Health – based at the LSE, interdisciplinary, covering our topic and focus – and submitted on 12th September 2013. It was rejected on 29th October, which is a good turnaround, but the reviews were too brief to be useful – except it is still clear that our attempts to address the developed/ developing distinction are still needling our referee audience.
GH rejection letter GH referee 1 GH referee 2
Our solution was twofold: (1) to check with the editor of the next journal if there would be a problem with our approach, and (2) to get away from the developed/ developing sticking point by presenting an even more nuanced account, taking every opportunity to show that we weren’t providing naïve caricatures, and going super-conceptual to describe an ideal-type of a leading implementing country rather than identifying ‘leaders’ and ‘laggards’.
I emailed the editors of the Journal of Public Health Policy in November and got a good assurance on the developed/ developing point. The only problem is that the word limit is 4000, which is about one-third of the length of our original paper. Still, we revised the paper again.
By then, HM reckoned that Tobacco Control was a better fit, since they had begun to publish a series of papers on the ‘endgame’. We submitted there on the 20th December.
1 TCJ-Endgame_CoverLetter-14Dec2013 2 Cairney Mamudu Checklist cover letter 3 Cairney-Mamudu_22Dec2013
They rejected it on the 8th January 2014 without sending it to review TC rejection
We sent it to the JPHP on the 10th January – 1 CAirney Mamuducover letter JPHP 10JAn14 2 CAirney Mamudu Submitted article JPHP 10JAn14
We got a revise and resubmit on the 17th February – a very decent turnaround indeed. We got the classic binary response: one thought it was great, and one thought it was mince – JPHP reviews 17.2.14
We resubmitted on March 13 – 1 cover and rebuttal letter 2 resubmitted JPHP – and got the thumbs up by the 27th.
Update, November 2014. We submitted a much better paper on the same theme (more developed theoretical argument, more data, a better refined argument) to Public Administration (special issue on global public policy) in June. After two resubmissions (and, unusually, a referral to a member of the editorial board – to deal with comments made by the third reviewer), we had it accepted in November.
So what did we learn?
- It is natural to blame journals, editors and reviewers for these long, drawn out processes – but I need to take some responsibility for the journal choices and the quality of submissions.
- Even a rejection can give you useful material for a redraft, as long as it actually goes to review.
- It is worth persevering. This is a very unusual case of 5 rejections, but it seem fairly normal to get 1 or 2 before success. For a while, I went on a good run of acceptances-after-revision, then a run of acceptances after rejection. I have almost always published each paper by the end.
- I think the article is, in many ways, a far better paper than when it began – but it also changed so much that we reckon we can go back and submit some of the chopped material (the new data) elsewhere.
- Final lesson – you need a thick skin for this process, particularly when you get one or two cranky anonymous reviewers, and particularly when you go interdisciplinary and invite comment from people who often don’t respect your discipline.
- Final, final, updated lesson: don’t lose your confidence and settle for a second-best result. Our first acceptance was for an article that stripped away a lot of what was good in the original idea (partly to meet the 4000 word limit), and it was rewritten for a public health audience in a way that I don’t entirely like. The Public Administration article (9000 words) is the one I’ll send to people and be proud of. It was accepted more than two years after we first made the mistake to send it to a different journal.
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