Category Archives: Evidence Based Policymaking (EBPM)

The Politics of Evidence

This is a draft of my review of Justin Parkhurst (2017) The Politics of Evidence (Routledge, Open Access)

Justin Parkhurst’s aim is to identify key principles to take forward the ‘good governance of evidence’. The good governance of scientific evidence in policy and policymaking requires us to address two fundamentally important ‘biases’:

  1. Technical bias. Some organisations produce bad evidence, some parts of government cherry-pick, manipulate, or ignore evidence, and some politicians misinterpret the implications of evidence when calculating risk. Sometimes, these things are done deliberately for political gain. Sometimes they are caused by cognitive biases which cause us to interpret evidence in problematic ways. For example, you can seek evidence that confirms your position, and/ or only believe the evidence that confirms it.
  2. Issue bias. Some evidence advocates use the mantra of ‘evidence based policy’ to depoliticise issues or downplay the need to resolve conflicts over values. They also focus on the problems most conducive to study via their most respected methods such as randomised control trials (RCTs). Methodological rigour trumps policy relevance and simple experiments trump the exploration of complex solutions. So, we lose sight of the unintended consequences of producing the ‘best’ evidence to address a small number of problems, and making choices about the allocation of research resources and attention. Again, this can be deliberate or caused by cognitive biases, such as to seek simpler and more answerable questions than complex questions with no obvious answer.

To address both problems, Parkhurst seeks pragmatic ways to identify principles to decide what counts as ‘good evidence to inform policy’ and ‘what constitutes the good use of evidence within a policy process’:

‘it is necessary to consider how to establish evidence advisory systems that promote the good governance of evidence – working to ensure that rigorous, sys­tematic and technically valid pieces of evidence are used within decision-making processes that are inclusive of, representative of and accountable to the multiple social interests of the population served’ (p8).

Parkhurst identifies some ways in which to bring evidence and policy closer together. First, to produce evidence more appropriate for, or relevant to, policymaking (‘good evidence for policy’):

  1. Relate evidence more closely to policy goals.
  2. Modify research approaches and methods to answer policy relevant questions.
  3. Ensure that the evidence relates to the local or relevant context.

Second, to produce the ‘good use of evidence’, combine three forms of ‘legitimacy’:

  1. Input, to ensure democratic representative bodies have the final say.
  2. Throughput, to ensure widespread deliberation.
  3. Output, to ensure proper consideration the use of the most systematic, unbiased and rigorously produced scientific evidence relevant to the problem.

In the final chapter, Parkhurst suggests that these aims can be pursued in many ways depending on how governments want to design evidence advisory systems, but that it’s worth drawing on the examples of good practice he identifies. Parkhurst also explores the role for Academies of science, or initiatives such as the Cochrane Collaboration, to provide independent advice. He then outlines the good governance of evidence built on key principles: appropriate evidence, accountability in evidence use, transparency, and contestability (to ensure sufficient debate).

The overall result is a book full of interesting discussion and very sensible, general advice for people new to the topic of evidence and policy. This is no mean feat: most readers will seek a clearly explained and articulate account of the subject, and they get it here.

For me, the most interesting thing about Parkhurst’s book is the untold story, or often-implicit reasoning behind the way in which it is framed. We can infer that it is not a study aimed primarily at a political science or social science audience, because most of that audience would take its starting point for granted: the use of evidence is political, and politics involves values. Yet, Parkhurst feels the need to remind the reader of this point, in specific (“it is worth noting that the US presidency is a decidedly political role”, p43) and general circumstances (‘the nature of policymaking is inherently political’, p65). Throughout, the audience appears to be academics who begin with a desire for ‘evidence based policy’ without fully thinking through the implications, either about the lack of a magic bullet of evidence to solve a policy problem, how we might maintain a political system conducive to democratic principles and good evidence use, how we might design a system to reduce key ‘barriers’ between the supply of evidence by scientists and its demand by policymakers, and why few such designs have taken off.

In other words, the book appeals primarily to scientists trained outside social science, some of whom think about politics in their spare time, or encounter it in dispiriting encounters with policymakers. It appeals to that audience with a statement on the crucial role of high quality evidence in policymaking, highlights barriers to its use, tells scientists that they might be part of the problem, but then provides them with the comforting assurance that we can design better systems to overcome at least some of those barriers. For people trained in policy studies, this concluding discussion seems like a tall order, and I think most would read it with great scepticism.

Policy scientists might also be sceptical about the extent to which scientists from other fields think this way about hierarchies of scientific evidence and the desire to depoliticise politics with a primary focus on ‘what works’. Yet, I too hear this language regularly in interdisciplinary workshops (often while standing next to Justin!), and it is usually accompanied by descriptions of the pathology of policymaking, the rise of post-truth politics and rejection of experts, and the need to focus on the role of objective facts in deciding what policy solutions work best. Indeed, I was impressed recently by the skilled way in which another colleague prepared this audience for some provocative remarks when he suggested that the production and use of evidence is about power, not objectivity. OMG: who knew that policymaking was political and about power?!

So, the insights from this book are useful to a large audience of scientists while, for a smaller audience of policy scientists, they remind us that there is an audience out there for many of the statements that many of us would take for granted. Some evidence advocates use the language of ‘evidence based policymaking’ strategically, to get what they want. Others appear to use it because they believe it can exist. Keep this in mind when you read the book.

Parkhurst

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Three ways to communicate more effectively with policymakers

By Paul Cairney and Richard Kwiatkowski

Use psychological insights to inform communication strategies

Policymakers cannot pay attention to all of the things for which they are responsible, or understand all of the information they use to make decisions. Like all people, there are limits on what information they can process (Baddeley, 2003; Cowan, 2001, 2010; Miller, 1956; Rock, 2008).

They must use short cuts to gather enough information to make decisions quickly: the ‘rational’, by pursuing clear goals and prioritizing certain kinds of information, and the ‘irrational’, by drawing on emotions, gut feelings, values, beliefs, habits, schemata, scripts, and what is familiar, to make decisions quickly. Unlike most people, they face unusually strong pressures on their cognition and emotion.

Policymakers need to gather information quickly and effectively, often in highly charged political atmospheres, so they develop heuristics to allow them to make what they believe to be good choices. Perhaps their solutions seem to be driven more by their values and emotions than a ‘rational’ analysis of the evidence, often because we hold them to a standard that no human can reach.

If so, and if they have high confidence in their heuristics, they will dismiss criticism from researchers as biased and naïve. Under those circumstances, we suggest that restating the need for ‘rational’ and ‘evidence-based policymaking’ is futile, naively ‘speaking truth to power’ counterproductive, and declaring ‘policy based evidence’ defeatist.

We use psychological insights to recommend a shift in strategy for advocates of the greater use of evidence in policy. The simple recommendation, to adapt to policymakers’ ‘fast thinking’ (Kahneman, 2011) rather than bombard them with evidence in the hope that they will get round to ‘slow thinking’, is already becoming established in evidence-policy studies. However, we provide a more sophisticated understanding of policymaker psychology, to help understand how people think and make decisions as individuals and as part of collective processes. It allows us to (a) combine many relevant psychological principles with policy studies to (b) provide several recommendations for actors seeking to maximise the impact of their evidence.

To ‘show our work’, we first summarise insights from policy studies already drawing on psychology to explain policy process dynamics, and identify key aspects of the psychology literature which show promising areas for future development.

Then, we emphasise the benefit of pragmatic strategies, to develop ways to respond positively to ‘irrational’ policymaking while recognising that the biases we ascribe to policymakers are present in ourselves and our own groups. Instead of bemoaning the irrationality of policymakers, let’s marvel at the heuristics they develop to make quick decisions despite uncertainty. Then, let’s think about how to respond effectively. Instead of identifying only the biases in our competitors, and masking academic examples of group-think, let’s reject our own imagined standards of high-information-led action. This more self-aware and humble approach will help us work more successfully with other actors.

On that basis, we provide three recommendations for actors trying to engage skilfully in the policy process:

  1. Tailor framing strategies to policymaker bias. If people are cognitive misers, minimise the cognitive burden of your presentation. If policymakers combine cognitive and emotive processes, combine facts with emotional appeals. If policymakers make quick choices based on their values and simple moral judgements, tell simple stories with a hero and moral. If policymakers reflect a ‘group emotion’, based on their membership of a coalition with firmly-held beliefs, frame new evidence to be consistent with those beliefs.
  2. Identify ‘windows of opportunity’ to influence individuals and processes. ‘Timing’ can refer to the right time to influence an individual, depending on their current way of thinking, or to act while political conditions are aligned.
  3. Adapt to real-world ‘dysfunctional’ organisations rather than waiting for an orderly process to appear. Form relationships in networks, coalitions, or organisations first, then supply challenging information second. To challenge without establishing trust may be counterproductive.

These tips are designed to produce effective, not manipulative, communicators. They help foster the clearer communication of important policy-relevant evidence, rather than imply that we should bend evidence to manipulate or trick politicians. We argue that it is pragmatic to work on the assumption that people’s beliefs are honestly held, and policymakers believe that their role is to serve a cause greater than themselves. To persuade them to change course requires showing simple respect and seeking ways to secure their trust, rather than simply ‘speaking truth to power’. Effective engagement requires skilful communication and good judgement as much as good evidence.


This is the introduction to our revised and resubmitted paper to the special issue of Palgrave Communications The politics of evidence-based policymaking: how can we maximise the use of evidence in policy? Please get in touch if you are interested in submitting a paper to the series.

Full paper: Cairney Kwiatkowski Palgrave Comms resubmission CLEAN 14.7.17

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The role of ‘standards for evidence’ in ‘evidence informed policymaking’

Key points:

  • Maintaining strict adherence to evidence standards is like tying your hands behind your back
  • There is an inescapable trade-off between maintaining scientific distance for integrity and using evidence pragmatically to ensure its impact
  • So, we should not divorce discussions of evidence standards from evidence use

I once spoke with a policymaker from a health unit who described the unintended consequences of their self-imposed evidence standards. They held themselves to such a high standard of evidence that very few studies met their requirements. So, they often had a very strong sense of ‘what works’ but, by their own standards, could not express much confidence in their evidence base.

As a result, their policy recommendations were tentative and equivocal, and directed at a policymaker audience looking for strong and unequivocal support for (often controversial) policy solutions before putting their weight behind them. Even if evidence advocates had (what they thought to be) the best available evidence, they would not make enough of it. Instead, they value their reputations, based on their scientific integrity, producing the best evidence, and not making inflated claims about the policy implications. Let’s wait for more evidence, just to be sure. Let’s not use suboptimal evidence, even if it’s all we have.

Your competitors do not tie their own hands behind their backs in this way

I say this because I have attended many workshops, in the last year, in which we discuss principles for science advice and guidelines or standards for the evidence part of ‘evidence-based’ or ‘evidence-informed’ policymaking.

During such discussions, it is common for people to articulate the equivalent of crossing their fingers and hoping that they can produce rules for the highest evidence standards without the unintended consequences. If you are a fan of Field of Dreams, we can modify the slogan: if you build it (the evidence base), they will come (policymakers will use it sincerely, and we’ll all be happy).*

If you build it

Or, if you are more of a fan of Roger Pielke Jr, you can build the evidence base while remaining an ‘honest broker’, providing evidence without advocacy. Ideally, we’d want to maintain scientific integrity and have a major impact on policy (akin to me wanting to eat chips all day and lose weight) but, in the real world, may settle for the former.

If so, perhaps a more realistic way of phrasing the question would be: what rules for evidence should a small group of often-not-very-influential people agree among themselves? In doing so, we recognise that very few policy actors will follow these rules.

What happens when we don’t divorce a discussion of (a) standards of evidence from (b) the use of evidence for policy impact?

The latter depends on far more than evidence, such as the usual factors we discuss in these workshops, including trust in the messenger, and providing a ‘timely’ message.  Perhaps a high-standard evidence base helps the former (providing a Kite Mark for evidence) and one aspect of the latter (the evidence is there when you demand it). However, policy studies-inspired messages go much further, such as in Three habits of successful entrepreneurs which describes the strategies people use for impact:

  1. They tell simple and persuasive stories to generate demand for their evidence
  2. They have a technically and politically feasible (evidence-based) policy solution ready to chase policy problems
  3. They adapt their strategies to the scale of their policy environments, akin to surfers in large and competitive political systems, but more like Poseidon in less competitive ‘policy communities’ or subnational venues.

In such cases, the availability of evidence becomes secondary to:

  1. the way you use evidence to frame a policy problem, which is often more about the way you connect information to policymaker demand than the quality of the evidence.

Table 1

  1. your skills in being able to spot the right time to present evidence-based solutions, which is not about a mythical policy cycle, and not really about the availability of evidence or speed of delivery.

Table 2

So, when we talk about any guidance for evidence advocates, such as pursued by INGSA, I think you will always find these tensions between evidence quality and scientific integrity on the one hand, and ‘timeliness’ or impact on the other. You don’t address the need for timely evidence simply by making sure that the evidence exists in a database.

I discuss these tensions further on the INGSA website: Principles of science advice to government: key problems and feasible solutions

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*Perhaps you’d like to point out that when Ray Kinsella built it (the baseball field in his cornfield), he did come (the ghost of Shoeless Joe Jackson appeared to play baseball there). I’m sorry to have to tell you this, but actually that was Ray Liotta pretending to be Jackson.

 

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The role of evidence in UK policymaking after Brexit

We are launching a series of papers on evidence and policy in Palgrave Communications. Of course, we used Brexit as a hook, to tap into current attention to instability and major policy change. However, many of the issues we discuss are timeless and about surprising levels of stability and continuity in policy processes, despite periods of upheaval.

In my day, academics would build their careers on being annoying, and sometimes usefully annoying. This would involve developing counterintuitive insights, identifying gaps in analysis, and challenging a ‘common wisdom’ in political studies. Although not exactly common wisdom, the idea of ‘post truth’ politics, a reduction in respect for ‘experts’, and a belief that Brexit is a policymaking game-changer, are great candidates for some annoyingly contrary analysis.

In policy studies, many of us argue that things like elections, changes of government, and even constitutional changes are far less important than commonly portrayed. In media and social media accounts, we find hyperbole about the destabilising and changing impact of the latest events. In policy studies, we often stress stability and continuity.  My favourite old example regards the debates from the 1970s about electoral reform. While some were arguing that first-past-the-post was a disastrous electoral system since it produces swings of government, instability, and incoherent policy change, Richardson and Jordan would point out surprisingly high levels of stability and continuity.

Finer and Jordan Cairney

In part, this is because the state is huge, policymakers can only pay attention to a tiny part of it, and therefore most of it is processed as a low level of government, out of the public spotlight.

UPP p106

These insights still have profound relevance today, for two key reasons.

  1. The role of experts is more important than you think

This larger process provides far more opportunities for experts than we’d associate with ‘tip of the iceberg’ politics.

Some issues are salient. They command the interest of elected politicians, and those politicians often have firm beliefs that limit the ‘impact’ of any evidence that does not support their beliefs.

However, most issues are not salient. They command minimal interest, they are processed by other policymakers, and those policymakers are looking for information and advice from reliable experts.

Indeed, a lot of policy studies highlight the privileged status of certain experts, at the expense of most members of the public (which is a useful corrective to the story, associated with Brexit, that the public is too emotionally driven, too sceptical of experts, and too much in charge of the future of constitutional change).

So, Brexit will change the role of experts, but expect that change to relate to the venue in which they engage, and the networks of which they are a part, more than the practices of policymakers. Much policymaking is akin to an open door to government for people with useful information and a reputation for being reliable in their dealings with policymakers.

  1. Provide less evidence for more impact

If the problem is that policymakers can only pay attention to a tiny proportion of their responsibilities, the solution is not to bombard them with a huge amount of evidence. Instead, assume that they seek ways to ignore almost all information while still managing to make choices. The trick may be to provide just enough information to prompt demand for more, not oversupply evidence on the assumption that you have only one chance for influence.

With Richard Kwiatkoswki, I draw on policy and psychology studies to help us understand how to supply evidence to anyone using ‘rational’ and ‘irrational’ ways to limit their attention, information processing, and thought before making decisions.

Our working assumption is that policymakers need to gather information quickly and effectively, so they develop heuristics to allow them to make what they believe to be good choices. Their solutions often seem to be driven more by their emotions than a ‘rational’ analysis of the evidence, partly because we hold them to a standard that no human can reach. If so, and if they have high confidence in their heuristics, they will dismiss our criticism as biased and naïve. Under those circumstances, restating the need for ‘evidence-based policymaking’ is futile, and naively ‘speaking truth to power’ counterproductive.

Instead, try out these strategies:

  1. Develop ways to respond positively to ‘irrational’ policymaking

Instead of automatically bemoaning the irrationality of policymakers, let’s marvel at the heuristics they develop to make quick decisions despite uncertainty. Then, let’s think about how to respond pragmatically, to pursue the kinds of evidence informed policymaking that is realistic in a complex and constantly changing policymaking environment.

  1. Tailor framing strategies to policymaker cognition

The usual advice is to minimise the cognitive burden of your presentation, and use strategies tailored to the ways in which people pay attention to, and remember information.

The less usual advice includes:

  • If policymakers are combining cognitive and emotive processes, combine facts with emotional appeals.
  • If policymakers are making quick choices based on their values and simple moral judgements, tell simple stories with a hero and a clear moral.
  • If policymakers are reflecting a ‘group emotion’, based on their membership of a coalition with firmly-held beliefs, frame new evidence to be consistent with the ‘lens’ through which actors in those coalitions understand the world.
  1. Identify the right time to influence individuals and processes

Understand what it means to find the right time to exploit ‘windows of opportunity’.

‘Timing’ can refer to the right time to influence an individual, which involves how open they are to, say, new arguments and evidence.

Or, timing refers to a ‘window of opportunity’ when political conditions are aligned. I discuss the latter in a separate paper on effective ‘policy entrepreneurs’.

  1. Adapt to real-world organisations rather than waiting for an orderly process to appear

Politicians may appear confident of policy and with a grasp of facts and details, but are (a) often vulnerable and therefore defensive or closed to challenging information, and/ or (b) inadequate in organisational politics, or unable to change the rules of their organisations.

So, develop pragmatic strategies: form relationships in networks, coalitions, or organisations first, then supply challenging information second. To challenge without establishing trust may be counterproductive.

  1. Recognise that the biases we ascribe to policymakers are present in ourselves and our own groups.

Identifying only the biases in our competitors may help mask academic/ scientific examples of group-think, and it may be counterproductive to use euphemistic terms like ‘low information’ to describe actors whose views we do not respect. This is a particular problem for scholars if they assume that most people do not live up to their own imagined standards of high-information-led action (often described as a ‘deficit model’ of engagement).

It may be more effective to recognise that: (a) people’s beliefs are honestly held, and policymakers believe that their role is to serve a cause greater than themselves.; and, (b) a fundamental aspect of evolutionary psychology is that people need to get on with each other, so showing simple respect – or going further, to ‘mirror’ that person’s non-verbal signals – can be useful even if it looks facile.

This leaves open the ethical question of how far we should go to identify our biases, accept the need to work with people whose ways of thinking we do not share, and how far we should go to secure their trust without lying about one’s beliefs.

At the very least, we do not suggest these 5 strategies as a way to manipulate people for personal gain. They are better seen as ways to use psychology to communicate well. They are also likely to be as important to policy engagement regardless of Brexit. Venues may change quickly, but the ways in which people process information and make choices may not.

 

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Three habits of successful policy entrepreneurs

Policy entrepreneurs’ invest their time wisely for future reward, and possess key skills that help them adapt particularly well to their environments. They are the agents for policy change who possess the knowledge, power, tenacity, and luck to be able to exploit key opportunities. They draw on three strategies:

1. Don’t focus on bombarding policymakers with evidence.

Scientists focus on making more evidence to reduce uncertainty, but put people off with too much information. Entrepreneurs tell a good story, grab the audience’s interest, and the audience demands information.

Table 1

2. By the time people pay attention to a problem it’s too late to produce a solution.

So, you produce your solution then chase problems.

Table 2

3. When your environment changes, your strategy changes.

For example, in the US federal level, you’re in the sea, and you’re a surfer waiting for the big wave. In the smaller subnational level, on a low attention and low budget issue, you can be Poseidon moving the ‘streams’. In the US federal level, you need to ‘soften’ up solutions over a long time to generate support. In subnational or other countries, you have more opportunity to import and adapt ready-made solutions.

Table 3

It all adds up to one simple piece of advice – timing and luck matters when making a policy case – but policy entrepreneurs know how to influence timing and help create their own luck.

For the full paper, see: Cairney Practical Lessons Policy Entrepreneurs Revised 5 June 17

For more on ‘multiple streams’ see:

Paul Cairney and Michael Jones (2016) ‘Kingdon’s Multiple Streams Approach: What Is the Empirical Impact of this Universal Theory?’ Policy Studies Journal, 44, 1, 37-58 PDF (Annex to Cairney Jones 2016) (special issue of PSJ)

Paul Cairney and Nikos Zahariadis (2016) ‘Multiple streams analysis: A flexible metaphor presents an opportunity to operationalize agenda setting processes’ in Zahariadis, N. (eds) Handbook of Public Policy Agenda-Setting (Cheltenham: Edward Elgar) PDF see also

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Writing for Impact: what you need to know, and 5 ways to know it

This is a post for my talk at the ‘Politheor: European Policy Network’ event Write For Impact: Training In Op-Ed Writing For Policy Advocacy. There are other speakers with more experience of, and advice on, ‘op-ed’ writing. My aim is to describe key aspects of politics and policymaking to help the audience learn why they should write op-eds in a particular way for particular audiences.

A key rule in writing is to ‘know your audience’, but it’s easier said than done if you seek many sympathetic audiences in many parts of a complex policy process. Two simple rules should help make this process somewhat clearer:

  1. Learn how policymakers simplify their world, and
  2. Learn how policy environments influence their attention and choices.

We can use the same broad concepts to help explain both processes, in which many policymakers and influencers interact across many levels and types of government to produce what we call ‘policy’:

  1. Policymaker psychology: tell an evidence-informed story

Policymakers receive too much information, and seek ways to ignore most of it while making decisions. To do so, they use ‘rational’ and ‘irrational’ means: selecting a limited number of regular sources of information, and relying on emotion, gut instinct, habit, and familiarity with information. In other words, your audience combines cognition and emotion to deal with information, and they can ignore information for long periods then quickly shift their attention towards it, even if that information has not really changed.

Consequently, an op-ed focusing solely ‘the facts’ can be relatively ineffective compared to an evidence-informed story, perhaps with a notional setting, plot, hero, and moral. Your aim shifts from providing more and more evidence to reduce uncertainty about a problem, to providing a persuasive reason to reduce ambiguity. Ambiguity relates to the fact that policymakers can understand a policy problem in many different ways – such as tobacco as an economic good, issue of civil liberties, or public health epidemic – but often pay exclusive attention to one.

So, your aim may be to influence the simple ways in which people understand the world, to influence their demand for more information. An emotional appeal can transform a factual case, but only if you know how people engage emotionally with information. Sometimes, the same story can succeed with one audience but fail with another.

  1. Institutions: learn the ‘rules of the game’

Institutions are the rules people use in policymaking, including the formal, written down, and well understood rules setting out who is responsible for certain issues, and the informal, unwritten, and unclear rules informing action. The rules used by policymakers can help define the nature of a policy problem, who is best placed to solve it, who should be consulted routinely, and who can safely be ignored. These rules can endure for long periods and become like habits, particularly if policymakers pay little attention to a problem or why they define it in a particular way.

  1. Networks and coalitions: build coalitions and establish trust

Such informal rules, about how to understand a problem and who to speak with about it, can be reinforced in networks of policymakers and influencers.

‘Policy community’ partly describes a sense that most policymaking is processed out of the public spotlight, often despite minimal high level policymaker interest. Senior policymakers delegate responsibility for policymaking to bureaucrats, who seek information and advice from groups. Groups exchange information for access to, and potential influence within, government, and policymakers have ‘standard operating procedures’ that favour particular sources of evidence and some participants over others

‘Policy community’ also describes a sense that the network seems fairly stable, built on high levels of trust between participants, based on factors such as reliability (the participant was a good source of information, and did not complain too much in public about decisions), a common aim or shared understanding of the problem, or the sense that influencers represent important groups.

So, the same policy case can have a greater impact if told by a well trusted actor in a policy community. Or, that community member may use networks to build key coalitions behind a case, use information from the network to understand which cases will have most impact, or know which audiences to seek.

  1. Ideas: learn the ‘currency’ of policy argument

This use of networks relates partly to learning the language of policy debate in particular ‘venues’, to learn what makes a convincing case. This language partly reflects a well-established ‘world view’ or the ‘core beliefs’ shared by participants. For example, a very specific ‘evidence-based’ language is used frequently in public health, while treasury departments look for some recognition of ‘value for money’ (according to a particular understanding of how you determine VFM). So, knowing your audience is knowing the terms of debate that are often so central to their worldview that they take them for granted and, in contrast, the forms of argument that are more difficult to pursue because they are challenging or unfamiliar to some audiences. Imagine a case that challenges completely someone’s world view, or one which is entirely consistent with it.

  1. Socioeconomic factors and events: influence how policymakers see the outside world

Some worldviews can be shattered by external events or crises, but this is a rare occurrence. It may be possible to generate a sense of crisis with reference to socioeconomic changes or events, but people will interpret these developments through the ‘lens’ of their own beliefs. In some cases, events seem impossible to ignore but we may not agree on their implications for action. In others, an external event only matters if policymakers pay attention to them. Indeed, we began this discussion with the insight that policymakers have to ignore almost all such information available to them.

Know your audience revisited: practical lessons from policy theories

To take into account all of these factors, while trying to make a very short and persuasive case, may seem impossible. Instead, we might pick up some basic rules of thumb from particular theories or approaches. We can discuss a few examples from ongoing work on ‘practical lessons from policy theories’.

Storytelling for policy impact

If you are telling a story with a setting, plot, hero, and moral, it may be more effective to focus on a hero than villain. More importantly, imagine two contrasting audiences: one is moved by your personal and story told to highlight some structural barriers to the wellbeing of key populations; another is unmoved, judges that person harshly, and thinks they would have done better in their shoes (perhaps they prefer to build policy on stereotypes of target populations). ‘Knowing your audience’ may involve some trial-and-error to determine which stories work under which circumstances.

Appealing to coalitions

Or, you may decide that it is impossible to write anything to appeal to all relevant audiences. Instead, you might tailor it to one, to reinforce its beliefs and encourage people to act. The ‘advocacy coalition framework’ describes such activities as routine: people go into politics to translate their beliefs into policy, they interpret the world through those beliefs, and they romanticise their own cause while demonising their opponents. If so, would a bland op-ed have much effect on any audience?

Learning from entrepreneurs

Policy entrepreneurs’ draw on three rules, two of which seem counterintuitive:

  1. Don’t focus on bombarding policymakers with evidence. Scientists focus on making more evidence to reduce uncertainty, but put people off with too much information. Entrepreneurs tell a good story, grab the audience’s interest, and the audience demands information.
  2. By the time people pay attention to a problem it’s too late to produce a solution. So, you produce your solution then chase problems.
  3. When your environment changes, your strategy changes. For example, in the US federal level, you’re in the sea, and you’re a surfer waiting for the big wave. In the smaller subnational level, on a low attention and low budget issue, you can be Poseidon moving the ‘streams’. In the US federal level, you need to ‘soften’ up solutions over a long time to generate support. In subnational or other countries, you have more opportunity to import and adapt ready-made solutions.

It all adds up to one simple piece of advice – timing and luck matters when making a policy case – but policy entrepreneurs know how to influence timing and help create their own luck.

On the day, we can use such concepts to help us think through the factors that you might think about while writing op-eds, even though it is very unlikely that you would mention them in your written work.

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Practical Lessons from Policy Theories

Policy influence is impossible to find if you don’t know where to look. Policies theories can help you look in the right places, but they take time to understand.

It’s not realistic to expect people with their own day jobs – such as scientists producing policy-relevant knowledge in other fields – to take the time to use the insights it takes my colleagues a full-time career to appreciate.

So, we need a way to explain those insights in a way that people can pick up and use when they engage in the policy process for the first time. That’s why Chris Weible and I asked a group of policy theory experts to describe the ‘state of the art’ in their field and the practical lessons that they offer.

None of these abstract theories provide a ‘blueprint’ for action (they were designed primarily to examine the policy process scientifically). Instead, they offer one simple insight: you’ll save a lot of energy if you engage with the policy process that exists, not the one you want to see.

Then, they describe variations on the same themes, including:

  1. There are profound limits to the power of individual policymakers: they can only process so much information, have to ignore almost all issues, and therefore tend to share policymaking with many other actors.
  2. You can increase your chances of success if you work with that insight: identify the right policymakers, the ‘venues’ in which they operate, and the ‘rules of the game’ in each venue; build networks and form coalitions to engage in those venues; shape agendas by framing problems and telling good stories, design politically feasible solutions, and learn how to exploit ‘windows of opportunity’ for their selection.

We aim to present at least one blog post per paper, perhaps in draft before publication, and refined when completed. So far, we have the following:

Three habits of successful policy entrepreneurs

How do we get governments to make better decisions?

Why Advocacy Coalitions Matter and How to Think about Them

How can governments better collaborate to address complex problems?

Telling Stories that Shape Public Policy

How to Navigate Complex Policy Designs

 

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Filed under agenda setting, Evidence Based Policymaking (EBPM), public policy