I wish I could go back and rewrite everything I have published, including my PhD. If I knew then what I know now: I would get to the point quicker and describe its importance to a far wider audience than my supervisor and a few dedicated journal readers. To do so, I would exhibit the skills you develop when you write frequently for an ‘intelligent lay’ audience.
These are the writing traits that I think you develop when just writing for academics:
- You assume a specialist audience, familiar with key terms. So, you use jargon as shorthand without explaining its meaning. The downside is that the jargon often doesn’t have a particularly clear meaning. When you blog, you assume a non-specialist audience. You use less jargon, or you explain its meaning and value.
- You treat the exercise as a detective novel with a big reveal: a nice, vague opening discussion (passive tense optional), a main body of text to build up the suspense, and finally the big twist at the end. Ta da! Wow, I didn’t see that coming. When you blog, you assume that people will not read your work unless you front-load the reveal. You have a catchy and tweetable title, you provide a hook in the first sentence, and you only have a few hundred words in which to show your work (and encourage people to read the longer report).
- Or, you describe your hypotheses in a way that suggests that even you don’t know what will happen. Wow – I confirmed that hypothesis! Who knew? When you blog, it seems more sensible to use the language of hypotheses (or an equivalent) more simply, to explain what factors are most important to your explanation.
You can develop this skill by using a personal blog to describe your research progress and the value of your findings. However, it is also worth blogging in at least two other venues:
- Somewhere like the LSE blog, or Democratic Audit, in which the editors will try to summarise your argument in a short opening statement. This is very handy for you: did they summarise the main argument? If so, good. If not, look again to see if you explained it well.
- Somewhere like The Conversation, in which the editors will try to mess around with the title (to encourage more traffic) and wording (to make it punchier and quotable). This is a good exercise in which you can think about how far you want to go. Are you confident enough in your research to make such stark statements? Or, do you want to obfuscate and fill the argument with caveats? If the latter, you can think about the extent to which your argument is clear and defendable (it may well be – sometimes caveats and humility can be good!).
I also encourage advanced undergraduates and taught postgraduates to produce a blog post (albeit unpublished) alongside an essay or policy paper, because it is difficult to be concise, and the exercise helps develop a good life skill. Even without the blog exercise, I’d still encourage dissertation students (at the start of their research) to write up their argument/ plan/ work in a half-page document, so that we can see if it adds up to a coherent argument. You can do the same thing with a blog post, with the added (potential) benefit of some feedback from outside sources.
See also: there are resource sites which go into far more aspects of the writing process, such as medium.com/@Write4Research and patthomson.wordpress.com