Tag Archives: evidence and policy

The role of ‘standards for evidence’ in ‘evidence informed policymaking’

Key points:

  • Maintaining strict adherence to evidence standards is like tying your hands behind your back
  • There is an inescapable trade-off between maintaining scientific distance for integrity and using evidence pragmatically to ensure its impact
  • So, we should not divorce discussions of evidence standards from evidence use

I once spoke with a policymaker from a health unit who described the unintended consequences of their self-imposed evidence standards. They held themselves to such a high standard of evidence that very few studies met their requirements. So, they often had a very strong sense of ‘what works’ but, by their own standards, could not express much confidence in their evidence base.

As a result, their policy recommendations were tentative and equivocal, and directed at a policymaker audience looking for strong and unequivocal support for (often controversial) policy solutions before putting their weight behind them. Even if evidence advocates had (what they thought to be) the best available evidence, they would not make enough of it. Instead, they value their reputations, based on their scientific integrity, producing the best evidence, and not making inflated claims about the policy implications. Let’s wait for more evidence, just to be sure. Let’s not use suboptimal evidence, even if it’s all we have.

Your competitors do not tie their own hands behind their backs in this way

I say this because I have attended many workshops, in the last year, in which we discuss principles for science advice and guidelines or standards for the evidence part of ‘evidence-based’ or ‘evidence-informed’ policymaking.

During such discussions, it is common for people to articulate the equivalent of crossing their fingers and hoping that they can produce rules for the highest evidence standards without the unintended consequences. If you are a fan of Field of Dreams, we can modify the slogan: if you build it (the evidence base), they will come (policymakers will use it sincerely, and we’ll all be happy).*

If you build it

Or, if you are more of a fan of Roger Pielke Jr, you can build the evidence base while remaining an ‘honest broker’, providing evidence without advocacy. Ideally, we’d want to maintain scientific integrity and have a major impact on policy (akin to me wanting to eat chips all day and lose weight) but, in the real world, may settle for the former.

If so, perhaps a more realistic way of phrasing the question would be: what rules for evidence should a small group of often-not-very-influential people agree among themselves? In doing so, we recognise that very few policy actors will follow these rules.

What happens when we don’t divorce a discussion of (a) standards of evidence from (b) the use of evidence for policy impact?

The latter depends on far more than evidence, such as the usual factors we discuss in these workshops, including trust in the messenger, and providing a ‘timely’ message.  Perhaps a high-standard evidence base helps the former (providing a Kite Mark for evidence) and one aspect of the latter (the evidence is there when you demand it). However, policy studies-inspired messages go much further, such as in Three habits of successful entrepreneurs which describes the strategies people use for impact:

  1. They tell simple and persuasive stories to generate demand for their evidence
  2. They have a technically and politically feasible (evidence-based) policy solution ready to chase policy problems
  3. They adapt their strategies to the scale of their policy environments, akin to surfers in large and competitive political systems, but more like Poseidon in less competitive ‘policy communities’ or subnational venues.

In such cases, the availability of evidence becomes secondary to:

  1. the way you use evidence to frame a policy problem, which is often more about the way you connect information to policymaker demand than the quality of the evidence.

Table 1

  1. your skills in being able to spot the right time to present evidence-based solutions, which is not about a mythical policy cycle, and not really about the availability of evidence or speed of delivery.

Table 2

So, when we talk about any guidance for evidence advocates, such as pursued by INGSA, I think you will always find these tensions between evidence quality and scientific integrity on the one hand, and ‘timeliness’ or impact on the other. You don’t address the need for timely evidence simply by making sure that the evidence exists in a database.

I discuss these tensions further on the INGSA website: Principles of science advice to government: key problems and feasible solutions

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*Perhaps you’d like to point out that when Ray Kinsella built it (the baseball field in his cornfield), he did come (the ghost of Shoeless Joe Jackson appeared to play baseball there). I’m sorry to have to tell you this, but actually that was Ray Liotta pretending to be Jackson.

 

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The role of evidence in UK policymaking after Brexit

We are launching a series of papers on evidence and policy in Palgrave Communications. Of course, we used Brexit as a hook, to tap into current attention to instability and major policy change. However, many of the issues we discuss are timeless and about surprising levels of stability and continuity in policy processes, despite periods of upheaval.

In my day, academics would build their careers on being annoying, and sometimes usefully annoying. This would involve developing counterintuitive insights, identifying gaps in analysis, and challenging a ‘common wisdom’ in political studies. Although not exactly common wisdom, the idea of ‘post truth’ politics, a reduction in respect for ‘experts’, and a belief that Brexit is a policymaking game-changer, are great candidates for some annoyingly contrary analysis.

In policy studies, many of us argue that things like elections, changes of government, and even constitutional changes are far less important than commonly portrayed. In media and social media accounts, we find hyperbole about the destabilising and changing impact of the latest events. In policy studies, we often stress stability and continuity.  My favourite old example regards the debates from the 1970s about electoral reform. While some were arguing that first-past-the-post was a disastrous electoral system since it produces swings of government, instability, and incoherent policy change, Richardson and Jordan would point out surprisingly high levels of stability and continuity.

Finer and Jordan Cairney

In part, this is because the state is huge, policymakers can only pay attention to a tiny part of it, and therefore most of it is processed as a low level of government, out of the public spotlight.

UPP p106

These insights still have profound relevance today, for two key reasons.

  1. The role of experts is more important than you think

This larger process provides far more opportunities for experts than we’d associate with ‘tip of the iceberg’ politics.

Some issues are salient. They command the interest of elected politicians, and those politicians often have firm beliefs that limit the ‘impact’ of any evidence that does not support their beliefs.

However, most issues are not salient. They command minimal interest, they are processed by other policymakers, and those policymakers are looking for information and advice from reliable experts.

Indeed, a lot of policy studies highlight the privileged status of certain experts, at the expense of most members of the public (which is a useful corrective to the story, associated with Brexit, that the public is too emotionally driven, too sceptical of experts, and too much in charge of the future of constitutional change).

So, Brexit will change the role of experts, but expect that change to relate to the venue in which they engage, and the networks of which they are a part, more than the practices of policymakers. Much policymaking is akin to an open door to government for people with useful information and a reputation for being reliable in their dealings with policymakers.

  1. Provide less evidence for more impact

If the problem is that policymakers can only pay attention to a tiny proportion of their responsibilities, the solution is not to bombard them with a huge amount of evidence. Instead, assume that they seek ways to ignore almost all information while still managing to make choices. The trick may be to provide just enough information to prompt demand for more, not oversupply evidence on the assumption that you have only one chance for influence.

With Richard Kwiatkoswki, I draw on policy and psychology studies to help us understand how to supply evidence to anyone using ‘rational’ and ‘irrational’ ways to limit their attention, information processing, and thought before making decisions.

Our working assumption is that policymakers need to gather information quickly and effectively, so they develop heuristics to allow them to make what they believe to be good choices. Their solutions often seem to be driven more by their emotions than a ‘rational’ analysis of the evidence, partly because we hold them to a standard that no human can reach. If so, and if they have high confidence in their heuristics, they will dismiss our criticism as biased and naïve. Under those circumstances, restating the need for ‘evidence-based policymaking’ is futile, and naively ‘speaking truth to power’ counterproductive.

Instead, try out these strategies:

  1. Develop ways to respond positively to ‘irrational’ policymaking

Instead of automatically bemoaning the irrationality of policymakers, let’s marvel at the heuristics they develop to make quick decisions despite uncertainty. Then, let’s think about how to respond pragmatically, to pursue the kinds of evidence informed policymaking that is realistic in a complex and constantly changing policymaking environment.

  1. Tailor framing strategies to policymaker cognition

The usual advice is to minimise the cognitive burden of your presentation, and use strategies tailored to the ways in which people pay attention to, and remember information.

The less usual advice includes:

  • If policymakers are combining cognitive and emotive processes, combine facts with emotional appeals.
  • If policymakers are making quick choices based on their values and simple moral judgements, tell simple stories with a hero and a clear moral.
  • If policymakers are reflecting a ‘group emotion’, based on their membership of a coalition with firmly-held beliefs, frame new evidence to be consistent with the ‘lens’ through which actors in those coalitions understand the world.
  1. Identify the right time to influence individuals and processes

Understand what it means to find the right time to exploit ‘windows of opportunity’.

‘Timing’ can refer to the right time to influence an individual, which involves how open they are to, say, new arguments and evidence.

Or, timing refers to a ‘window of opportunity’ when political conditions are aligned. I discuss the latter in a separate paper on effective ‘policy entrepreneurs’.

  1. Adapt to real-world organisations rather than waiting for an orderly process to appear

Politicians may appear confident of policy and with a grasp of facts and details, but are (a) often vulnerable and therefore defensive or closed to challenging information, and/ or (b) inadequate in organisational politics, or unable to change the rules of their organisations.

So, develop pragmatic strategies: form relationships in networks, coalitions, or organisations first, then supply challenging information second. To challenge without establishing trust may be counterproductive.

  1. Recognise that the biases we ascribe to policymakers are present in ourselves and our own groups.

Identifying only the biases in our competitors may help mask academic/ scientific examples of group-think, and it may be counterproductive to use euphemistic terms like ‘low information’ to describe actors whose views we do not respect. This is a particular problem for scholars if they assume that most people do not live up to their own imagined standards of high-information-led action (often described as a ‘deficit model’ of engagement).

It may be more effective to recognise that: (a) people’s beliefs are honestly held, and policymakers believe that their role is to serve a cause greater than themselves.; and, (b) a fundamental aspect of evolutionary psychology is that people need to get on with each other, so showing simple respect – or going further, to ‘mirror’ that person’s non-verbal signals – can be useful even if it looks facile.

This leaves open the ethical question of how far we should go to identify our biases, accept the need to work with people whose ways of thinking we do not share, and how far we should go to secure their trust without lying about one’s beliefs.

At the very least, we do not suggest these 5 strategies as a way to manipulate people for personal gain. They are better seen as ways to use psychology to communicate well. They are also likely to be as important to policy engagement regardless of Brexit. Venues may change quickly, but the ways in which people process information and make choices may not.

 

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Filed under Evidence Based Policymaking (EBPM), Psychology Based Policy Studies, public policy, UK politics and policy

How far should you go to secure academic ‘impact’ in policymaking? From ‘honest brokers’ to ‘research purists’ and Machiavellian manipulators

Long read for Political Studies Association annual conference 2017 panel Rethinking Impact: Narratives of Research-Policy Relations. There is a paper too, but I’ve hidden it in the text like an Easter Egg hunt.

I’ve watched a lot of film and TV dramas over the decades. Many have the same basic theme, characters, and moral:

  1. There is a villain getting away with something, such as cheating at sport or trying to evict people to make money on a property deal.
  2. There are some characters who complain that life is unfair and there’s nothing they can do about it.
  3. A hero emerges to inspire the other characters to act as a team/ fight the system and win the day. Think of a range from Wyldstyle to Michael Corleone.

For many scientists right now, the villains are people like Trump or Farage, Trump’s election and Brexit symbolise an unfairness on a grand scale, and there’s little they can do about it in a ‘post-truth’ era in which people have had enough of facts and experts. Or, when people try to mobilise, they are unsure about what to do or how far they are willing to go to win the day.

These issues are playing out in different ways, from the March for Science to the conferences informing debates on modern principles of government-science advice (see INGSA). Yet, the basic question is the same when scientists are trying to re-establish a particular role for science in the world: can you present science as (a) a universal principle and (b) unequivocal resource for good, producing (c) evidence so pure that it speaks for itself, regardless of (d) the context in which specific forms of scientific evidence are produced and used?

Of course not. Instead, we are trying to privilege the role of science and scientific evidence in politics and policymaking without always acknowledging that these activities are political acts:

(a) selling scientific values rather than self-evidence truths, and

(b) using particular values to cement the status of particular groups at the expense of others, either within the scientific profession (in which some disciplines and social groups win systematically) or within society (in which scientific experts generally enjoy privileged positions in policymaking arenas).

Politics is about exercising power to win disputes, from visible acts to win ‘key choices’, to less visible acts to keep issues off agendas and reinforce the attitudes and behaviours that systematically benefit some groups at the expense of others.

To deny this link between science, politics and power – in the name of ‘science’ – is (a) silly, and (b) not scientific, since there is a wealth of policy science out there which highlights this relationship.

Instead, academic and working scientists should make better use of their political-thinking-time to consider this basic dilemma regarding political engagement: how far are you willing to go to make an impact and get what you want?  Here are three examples.

  1. How energetically should you give science advice?

My impression is that most scientists feel most comfortable with the unfortunate idea of separating facts from values (rejected by Douglas), and living life as ‘honest brokers’ rather than ‘issue advocates’ (a pursuit described by Pielke and critiqued by Jasanoff). For me, this is generally a cop-out since it puts the responsibility on politicians to understand the implications of scientific evidence, as if they were self-evident, rather than on scientists to explain the significance in a language familiar to their audience.

On the other hand, the alternative is not really clear. ‘Getting your hands dirty’, to maximise the uptake of evidence in politics, is a great metaphor but a hopeless blueprint, especially when you, as part of a notional ‘scientific community’, face trade-offs between doing what you think is the right thing and getting what you want.

There are 101 examples of these individual choices that make up one big engagement dilemmas. One of my favourite examples from table 1 is as follows:

One argument stated frequently is that, to be effective in policy, you should put forward scientists with a particular background trusted by policymakers: white men in their 50s with international reputations and strong networks in their scientific field. This way, they resemble the profile of key policymakers who tend to trust people already familiar to them. Another is that we should widen out science and science advice, investing in a new and diverse generation of science-policy specialists, to address the charge that science is an elite endeavour contributing to inequalities.

  1. How far should you go to ensure that the ‘best’ scientific evidence underpins policy?

Kathryn Oliver and I identify the dilemmas that arise when principles of evidence-production meet (a) principles of governance and (b) real world policymaking. Should scientists learn how to be manipulative, to combine evidence and emotional appeals to win the day? Should they reject other forms of knowledge, and particular forms of governance if the think they get in the way of the use of the best evidence in policymaking?

Cairney Oliver 2017 table 1

  1. Is it OK to use psychological insights to manipulate policymakers?

Richard Kwiatkowski and I mostly discuss how to be manipulative if you make that leap. Or, to put it less dramatically, how to identify relevant insights from psychology, apply them to policymaking, and decide how best to respond. Here, we propose five heuristics for engagement:

  1. developing heuristics to respond positively to ‘irrational’ policymaking
  2. tailoring framing strategies to policymaker bias
  3. identifying the right time to influence individuals and processes
  4. adapting to real-world (dysfunctional) organisations rather than waiting for an orderly process to appear, and
  5. recognising that the biases we ascribe to policymakers are present in ourselves and our own groups

Then there is the impact agenda, which describes something very different

I say these things to link to our PSA panel, in which Christina Boswell and Katherine Smith sum up (in their abstract) the difference between the ways in which we are expected to demonstrate academic impact, and the practices that might actually produce real impact:

Political scientists are increasingly exhorted to ensure their research has policy ‘impact’, most notably in the form of REF impact case studies, and ‘pathways to impact’ plans in ESRC funding. Yet the assumptions underpinning these frameworks are frequently problematic. Notions of ‘impact’, ‘engagement’ and ‘knowledge exchange’ are typically premised on simplistic and linear models of the policy process, according to which policy-makers are keen to ‘utilise’ expertise to produce more effective policy interventions”.

I then sum up the same thing but with different words in my abstract:

“The impact agenda prompts strategies which reflect the science literature on ‘barriers’ between evidence and policy: produce more accessible reports, find the right time to engage, encourage academic-practitioner workshops, and hope that policymakers have the skills to understand and motive to respond to your evidence. Such strategies are built on the idea that scientists serve to reduce policymaker uncertainty, with a linear connection between evidence and policy. Yet, the literature informed by policy theory suggests that successful actors combine evidence and persuasion to reduce ambiguity, particularly when they know where the ‘action’ is within complex policymaking systems”.

The implications for the impact agenda are interesting, because there is a big difference between (a) the fairly banal ways in which we might make it easier for policymakers to see our work, and (b) the more exciting and sinister-looking ways in which we might make more persuasive cases. Yet, our incentive remains to produce the research and play it safe, producing examples of ‘impact’ that, on the whole, seem more reportable than remarkable.

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Psychology Based Policy Studies: 5 heuristics to maximise the use of evidence in policymaking

Richard Kwiatkowski and I combine policy studies and psychology to (a) take forward ‘Psychology Based Policy Studies’, and (b) produce practical advice for actors engaged in the policy process.

Cairney Kwiatkowski abstract

Most policy studies, built on policy theory, explain policy processes without identifying practical lessons. They identify how and why people make decisions, and situate this process of choice within complex systems of environments in which there are many actors at multiple levels of government, subject to rules, norms, and group influences, forming networks, and responding to socioeconomic dynamics. This approach helps generate demand for more evidence of the role of psychology in these areas:

  1. To do more than ‘psychoanalyse’ a small number of key actors at the ‘centre’ of government.
  2. To consider how and why actors identify, understand, follow, reproduce, or seek to shape or challenge, rules within their organisations or networks.
  3. To identify the role of network formation and maintenance, and the extent to which it is built on heuristics to establish trust and the regular flow of information and advice.
  4. To examine the extent to which persuasion can be used to prompt actors to rethink their beliefs – such as when new evidence or a proposed new solution challenges the way that a problem is framed, how much attention it receives, and how it is solved.
  5. To consider (a) the effect of events such as elections on the ways in which policymakers process evidence (e.g. does it encourage short-term and vote-driven calculations?), and (b) what prompts them to pay attention to some contextual factors and not others.

This literature highlights the use of evidence by actors who anticipate or respond to lurches of attention, moral choices, and coalition formation built on bolstering one’s own position, demonising competitors, and discrediting (some) evidence. Although this aspect of choice should not be caricatured – it is not useful simply to bemoan ‘post-truth’ politics and policymaking ‘irrationality’ – it provides a useful corrective to the fantasy of a linear policy process in which evidence can be directed to a single moment of authoritative and ‘comprehensively rational’ choice based only on cognition. Political systems and human psychology combine to create a policy process characterised by many actors competing to influence continuous policy choice built on cognition and emotion.

What are the practical implications?

Few studies consider how those seeking to influence policy should act in such environments or give advice about how they can engage effectively in the policy process. Of course context is important, and advice needs to be tailored and nuanced, but that is not necessarily a reason to side-step the issue of moving beyond description. Further, policymakers and influencers do not have this luxury. They need to gather information quickly and effectively to make good choices. They have to take the risk of action.

To influence this process we need to understand it, and to understand it more we need to study how scientists try to influence it. Psychology-based policy studies can provide important insights to help actors begin to measure and improve the effectiveness of their engagement in policy by: taking into account cognitive and emotional factors and the effect of identity on possible thought; and, considering how political actors are ‘embodied’ and situated in time, place, and social systems.

5 tentative suggestions

However, few psychological insights have been developed from direct studies of policymaking, and there is a limited evidence base. So, we provide preliminary advice by identifying the most relevant avenues of conceptual research and deriving some helpful ‘tools’ to those seeking to influence policy.

Our working assumption is that policymakers need to gather information quickly and effectively, so they develop heuristics to allow them to make what they believe to be good choices. Their solutions often seem to be driven more by their emotions than a ‘rational’ analysis of the evidence, partly because we hold them to a standard that no human can reach. If so, and if they have high confidence in their heuristics, they will dismiss our criticism as biased and naïve. Under those circumstances, restating the need for ‘evidence-based policymaking’ is futile, and naively ‘speaking truth to power’ counterproductive.

For us, heuristics represent simple alternative strategies, built on psychological insights to use psychological insights in policy practice. They are broad prompts towards certain ways of thinking and acting, not specific blueprints for action in all circumstances:

  1. Develop ways to respond positively to ‘irrational’ policymaking

Instead of automatically bemoaning the irrationality of policymakers, let’s marvel at the heuristics they develop to make quick decisions despite uncertainty. Then, let’s think about how to respond in a ‘fast and frugal’ way, to pursue the kinds of evidence informed policymaking that is realistic in a complex and constantly changing policymaking environment.

  1. Tailor framing strategies to policymaker bias

The usual advice is to minimise the cognitive burden of your presentation, and use strategies tailored to the ways in which people pay attention to, and remember information (at the beginning and end of statements, with repetition, and using concrete and immediate reference points).

What is the less usual advice? If policymakers are combining cognitive and emotive processes, combine facts with emotional appeals. If policymakers are making quick choices based on their values and simple moral judgements, tell simple stories with a hero and a clear moral. If policymakers are reflecting a group emotion, based on their membership of a coalition with firmly-held beliefs, frame new evidence to be consistent with the ‘lens’ through which actors in those coalitions understand the world.

 

  1. Identify the right time to influence individuals and processes

Understand what it means to find the right time to exploit ‘windows of opportunity’. ‘Timing’ can refer to the right time to influence an individual, which is relatively difficult to identify but with the possibility of direct influence, or to act while several political conditions are aligned, which presents less chance for you to make a direct impact.

  1. Adapt to real-world dysfunctional organisations rather than waiting for an orderly process to appear

Politicians may appear confident of policy and with a grasp of facts and details, but are (a) often vulnerable and defensive, and closed to challenging information, and/ or (b) inadequate in organisational politics, or unable to change the rules of their organisations. In the absence of institutional reforms, and presence of ‘dysfunctional’ processes, develop pragmatic strategies: form relationships in networks, coalitions, or organisations first, then supply challenging information second. To challenge without establishing trust may be counterproductive.

  1. Recognise that the biases we ascribe to policymakers are present in ourselves and our own groups.

Identifying only the biases in our competitors may help mask academic/ scientific examples of group-think, and it may be counterproductive to use euphemistic terms like ‘low information’ to describe actors whose views we do not respect. This is a particular problem for scholars if they assume that most people do not live up to their own imagined standards of high-information-led action.

It may be more effective to recognise that: (a) people’s beliefs are honestly held, and policymakers believe that their role is to serve a cause greater than themselves.; and, (b) a fundamental aspect of evolutionary psychology is that people need to get on with each other, so showing simple respect – or going further, to ‘mirror’ that person’s non-verbal signals – can be useful even if it looks facile.

This leaves open the ethical question of how far we should go to identify our biases, accept the need to work with people whose ways of thinking we do not share, and how far we should go to secure their trust without lying about one’s beliefs.

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Filed under Evidence Based Policymaking (EBPM), Psychology Based Policy Studies, public policy

Why doesn’t evidence win the day in policy and policymaking?

cairney-southampton-evidence-win-the-dayPolitics has a profound influence on the use of evidence in policy, but we need to look ‘beyond the headlines’ for a sense of perspective on its impact.

It is tempting for scientists to identify the pathological effect of politics on policymaking, particularly after high profile events such as the ‘Brexit’ vote in the UK and the election of Donald Trump as US President. We have allegedly entered an era of ‘post-truth politics’ in which ideology and emotion trumps evidence and expertise (a story told many times at events like this), particularly when issues are salient.

Yet, most policy is processed out of this public spotlight, because the flip side of high attention to one issue is minimal attention to most others. Science has a crucial role in this more humdrum day-to-day business of policymaking which is far more important than visible. Indeed, this lack of public visibility can help many actors secure a privileged position in the policy process (and further exclude citizens).

In some cases, experts are consulted routinely. There is often a ‘logic’ of consultation with the ‘usual suspects’, including the actors most able to provide evidence-informed advice. In others, scientific evidence is often so taken for granted that it is part of the language in which policymakers identify problems and solutions.

In that context, we need better explanations of an ‘evidence-policy’ gap than the pathologies of politics and egregious biases of politicians.

To understand this process, and appearance of contradiction between excluded versus privileged experts, consider the role of evidence in politics and policymaking from three different perspectives.

The perspective of scientists involved primarily in the supply of evidence

Scientists produce high quality evidence only for politicians often ignore it or, even worse, distort its message to support their ideologically-driven policies. If they expect ‘evidence-based policymaking’ they soon become disenchanted and conclude that ‘policy-based evidence’ is more likely. This perspective has long been expressed in scientific journals and commentaries, but has taken on new significance following ‘Brexit’ and Trump.

The perspective of elected politicians

Elected politicians are involved primarily in managing government and maximising public and organisational support for policies. So, scientific evidence is one piece of a large puzzle. They may begin with a manifesto for government and, if elected, feel an obligation to carry it out. Evidence may play a part in that process but the search for evidence on policy solutions is not necessarily prompted by evidence of policy problems.

Further, ‘evidence based policy’ is one of many governance principles that politicians should feel the need to juggle. For example, in Westminster systems, ministers may try to delegate policymaking to foster ‘localism’ and/ or pragmatic policymaking, but also intervene to appear to be in control of policy, to foster a sense of accountability built on an electoral imperative. The likely mix of delegation and intervention seems almost impossible to predict, and this dynamic has a knock-on effect for evidence-informed policy. In some cases, central governments roll out the same basic policy intervention and limit local discretion; in others, it identifies broad outcomes and invites other bodies to gather evidence on how best to meet them. These differences in approach can have profound consequences on the models of evidence-informed policy available to us (see the example of Scottish policymaking).

Political science and policy studies provide a third perspective

Policy theories help us identify the relationship between evidence and policy by showing that a modern focus on ‘evidence-based policymaking’ (EBPM) is one of many versions of the same fairy tale – about ‘rational’ policymaking – that have developed in the post-war period. We talk about ‘bounded rationality’ to identify key ways in which policymakers or organisations could not achieve ‘comprehensive rationality’:

  1. They cannot separate values and facts.
  2. They have multiple, often unclear, objectives which are difficult to rank in any meaningful way.
  3. They have to use major shortcuts to gather a limited amount of information in a limited time.
  4. They can’t make policy from the ‘top down’ in a cycle of ordered and linear stages.

Limits to ‘rational’ policymaking: two shortcuts to make decisions

We can sum up the first three bullet points with one statement: policymakers have to try to evaluate and solve many problems without the ability to understand what they are, how they feel about them as a whole, and what effect their actions will have.

To do so, they use two shortcuts: ‘rational’, by pursuing clear goals and prioritizing certain kinds and sources of information, and ‘irrational’, by drawing on emotions, gut feelings, deeply held beliefs, habits, and the familiar to make decisions quickly.

Consequently, the focus of policy theories is on the links between evidence, persuasion, and framing issues to produce or reinforce a dominant way to define policy problems. Successful actors combine evidence and emotional appeals or simple stories to capture policymaker attention, and/ or help policymakers interpret information through the lens of their strongly-held beliefs.

Scientific evidence plays its part, but scientists often make the mistake of trying to bombard policymakers with evidence when they should be trying to (a) understand how policymakers understand problems, so that they can anticipate their demand for evidence, and (b) frame their evidence according to the cognitive biases of their audience.

Policymaking in ‘complex systems’ or multi-level policymaking environments

Policymaking takes place in less ordered, less hierarchical, and less predictable environment than suggested by the image of the policy cycle. Such environments are made up of:

  1. a wide range of actors (individuals and organisations) influencing policy at many levels of government
  2. a proliferation of rules and norms followed by different levels or types of government
  3. close relationships (‘networks’) between policymakers and powerful actors
  4. a tendency for certain beliefs or ‘paradigms’ to dominate discussion
  5. shifting policy conditions and events that can prompt policymaker attention to lurch at short notice.

These five properties – plus a ‘model of the individual’ built on a discussion of ‘bounded rationality’ – make up the building blocks of policy theories (many of which I summarise in 1000 Word posts). I say this partly to aid interdisciplinary conversation: of course, each theory has its own literature and jargon, and it is difficult to compare and combine their insights, but if you are trained in a different discipline it’s unfair to ask you devote years of your life to studying policy theory to end up at this point.

To show that policy theories have a lot to offer, I have been trying to distil their collective insights into a handy guide – using this same basic format – that you can apply to a variety of different situations, from explaining painfully slow policy change in some areas but dramatic change in others, to highlighting ways in which you can respond effectively.

We can use this approach to help answer many kinds of questions. With my Southampton gig in mind, let’s use some examples from public health and prevention.

Why doesn’t evidence win the day in tobacco policy?

My colleagues and I try to explain why it takes so long for the evidence on smoking and health to have a proportionate impact on policy. Usually, at the back of my mind, is a public health professional audience trying to work out why policymakers don’t act quickly or effectively enough when presented with unequivocal scientific evidence. More recently, they wonder why there is such uneven implementation of a global agreement – the WHO Framework Convention on Tobacco Control – that almost every country in the world has signed.

We identify three conditions under which evidence will ‘win the day’:

  1. Actors are able to use scientific evidence to persuade policymakers to pay attention to, and shift their understanding of, policy problems. In leading countries, it took decades to command attention to the health effects of smoking, reframe tobacco primarily as a public health epidemic (not an economic good), and generate support for the most effective evidence-based solutions.
  2. The policy environment becomes conducive to policy change. A new and dominant frame helps give health departments (often in multiple venues) a greater role; health departments foster networks with public health and medical groups at the expense of the tobacco industry; and, they emphasise the socioeconomic conditions – reductions in smoking prevalence, opposition to tobacco control, and economic benefits to tobacco – supportive of tobacco control.
  3. Actors exploit ‘windows of opportunity’ successfully. A supportive frame and policy environment maximises the chances of high attention to a public health epidemic and provides the motive and opportunity of policymakers to select relatively restrictive policy instruments.

So, scientific evidence is a necessary but insufficient condition for major policy change. Key actors do not simply respond to new evidence: they use it as a resource to further their aims, to frame policy problems in ways that will generate policymaker attention, and underpin technically and politically feasible solutions that policymakers will have the motive and opportunity to select. This remains true even when the evidence seems unequivocal and when countries have signed up to an international agreement which commits them to major policy change. Such commitments can only be fulfilled over the long term, when actors help change the policy environment in which these decisions are made and implemented. So far, this change has not occurred in most countries (or, in other aspects of public health in the UK, such as alcohol policy).

Why doesn’t evidence win the day in prevention and early intervention policy?

UK and devolved governments draw on health and economic evidence to make a strong and highly visible commitment to preventive policymaking, in which the aim is to intervene earlier in people’s lives to improve wellbeing and reduce socioeconomic inequalities and/ or public sector costs. This agenda has existed in one form or another for decades without the same signs of progress we now associate with areas like tobacco control. Indeed, the comparison is instructive, since prevention policy rarely meets the three conditions outlined above:

  1. Prevention is a highly ambiguous term and many actors make sense of it in many different ways. There is no equivalent to a major shift in problem definition for prevention policy as a whole, and little agreement on how to determine the most effective or cost-effective solutions.
  2. A supportive policy environment is far harder to identify. Prevention policy cross-cuts many policymaking venues at many levels of government, with little evidence of ‘ownership’ by key venues. Consequently, there are many overlapping rules on how and from whom to seek evidence. Networks are diffuse and hard to manage. There is no dominant way of thinking across government (although the Treasury’s ‘value for money’ focus is key currency across departments). There are many socioeconomic indicators of policy problems but little agreement on how to measure or which measures to privilege (particularly when predicting future outcomes).
  3. The ‘window of opportunity’ was to adopt a vague solution to an ambiguous policy problem, providing a limited sense of policy direction. There have been several ‘windows’ for more specific initiatives, but their links to an overarching policy agenda are unclear.

These limitations help explain slow progress in key areas. The absence of an unequivocal frame, backed strongly by key actors, leaves policy change vulnerable to successful opposition, especially in areas where early intervention has major implications for redistribution (taking from existing services to invest in others) and personal freedom (encouraging or obliging behavioural change). The vagueness and long term nature of policy aims – to solve problems that often seem intractable – makes them uncompetitive, and often undermined by more specific short term aims with a measurable pay-off (as when, for example, funding for public health loses out to funding to shore up hospital management). It is too easy to reframe existing policy solutions as preventive if the definition of prevention remains slippery, and too difficult to demonstrate the population-wide success of measures generally applied to high risk groups.

What happens when attitudes to two key principles – evidence based policy and localism – play out at the same time?

A lot of discussion of the politics of EBPM assumes that there is something akin to a scientific consensus on which policymakers do not act proportionately. Yet, in many areas – such as social policy and social work – there is great disagreement on how to generate and evaluate the best evidence. Broadly speaking, a hierarchy of evidence built on ‘evidence based medicine’ – which has randomised control trials and their systematic review at the top, and practitioner knowledge and service user feedback at the bottom – may be completely subverted by other academics and practitioners. This disagreement helps produce a spectrum of ways in which we might roll-out evidence based interventions, from an RCT-driven roll-out of the same basic intervention to a storytelling driven pursuit of tailored responses built primarily on governance principles (such as to co-produce policy with users).

At the same time, governments may be wrestling with their own governance principles, including EBPM but also regarding the most appropriate balance between centralism and localism.

If you put both concerns together, you have a variety of possible outcomes (and a temptation to ‘let a thousand flowers bloom’) and a set of competing options (outlined in table 1), all under the banner of ‘evidence based’ policymaking.

Table 1 Three ideal types EBBP

What happens when a small amount of evidence goes a very long way?

So, even if you imagine a perfectly sincere policymaker committed to EBPM, you’d still not be quite sure what they took it to mean in practice. If you assume this commitment is a bit less sincere, and you add in the need to act quickly to use the available evidence and satisfy your electoral audience, you get all sorts of responses based in some part on a reference to evidence.

One fascinating case is of the UK Government’s ‘troubled families’ programme which combined bits and pieces of evidence with ideology and a Westminster-style-accountability imperative, to produce:

  • The argument that the London riots were caused by family breakdown and bad parenting.
  • The use of proxy measures to identify the most troubled families
  • The use of superficial performance management to justify notionally extra expenditure for local authorities
  • The use of evidence in a problematic way, from exaggerating the success of existing ‘family intervention projects’ to sensationalising neuroscientific images related to brain development in deprived children …

normal brain

…but also

In other words, some governments feel the need to dress up their evidence-informed policies in a language appropriate to Westminster politics. Unless we understand this language, and the incentives for elected policymakers to use it, we will fail to understand how to act effectively to influence those policymakers.

What can you do to maximise the use of evidence?

When you ask the generic question you can generate a set of transferable strategies to engage in policymaking:

how-to-be-heard

ebpm-5-things-to-do

Yet, as these case studies of public health and social policy suggest, the question lacks sufficient meaning when applied to real world settings. Would you expect the advice that I give to (primarily) natural scientists (primarily in the US) to be identical to advice for social scientists in specific fields (in, say, the UK)?

No, you’d expect me to end with a call for more research! See for example this special issue in which many scholars from many disciplines suggest insights on how to maximise the use of evidence in policy.

Palgrave C special

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Filed under Evidence Based Policymaking (EBPM), Prevention policy, Public health, public policy, tobacco, tobacco policy

The Science of Evidence-based Policymaking: How to Be Heard

I was interviewed in Science, on the topic of evidence-based policymaking, and we discussed some top tips for people seeking to maximise the use of evidence in a complex policy process (or, perhaps, feel less dispirited about the lack of EBPM in many cases). If it sparks your interest, I have some other work on this topic:

I am editing a series of forthcoming articles on maximising the use of scientific evidence in policy, and the idea is that health and environmental scientists can learn from many other disciplines about how to, for example, anticipate policymaker psychology, find the right policymaking venue, understand its rules and ‘currency’ (the language people use, to reflect dominant ways of thinking about problems), and tell effective stories to the right people.

Palgrave C special

I have also completed a book, some journal articles (PAR, E&P), and some blog posts on the ‘politics of evidence-based policymaking’.

Pivot cover

Two posts appear in the Guardian political science blog (me, me and Kathryn Oliver).

One post, for practitioners, has ‘5 things you need to know’, and it links to presentations on the same theme to different audiences (Scotland, US, EU).

ebpm-5-things-to-do

In this post, I’m trying to think through in more detail what we do with such insights.

The insights I describe come from policy theory, and I have produced 25 posts which introduce each of them in 1000 words (or, if you are super busy, 500 words). For example, the Science interview mentions a spirograph of many cycles, which is a reference to the idea of a policy cycle. Also look out for the 1000-word posts on framing and narrative and think about how they relate to the use of storytelling in policy.

If you like what you see, and want to see more, have a look at my general list of offerings (home page) or list of books and articles with links to theirs PDFs (CV).

how-to-be-heard

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Filed under Evidence Based Policymaking (EBPM), public policy, Storytelling

Using psychological insights in politics: can we do it without calling our opponents mental, hysterical, or stupid?

One of the most dispiriting parts of fierce political debate is the casual use of mental illness or old and new psychiatric terms to undermine an opponent: she is mad, he is crazy, she is a nutter, they are wearing tin foil hats, get this guy a straitjacket and the men in white coats because he needs to lie down in a dark room, she is hysterical, his position is bipolar, and so on. This kind of statement reflects badly on the campaigner rather than their opponent.

I say this because, while doing some research on a paper on the psychology of politics and policymaking (this time with Richard Kwiatkowski, as part of this special collection), there are potentially useful concepts that seem difficult to insulate from such political posturing. There is great potential to use them cynically against opponents rather than benefit from their insights.

The obvious ‘live’ examples relate to ‘rational’ versus ‘irrational’ policymaking. For example, one might argue that, while scientists develop facts and evidence rationally, using tried and trusted and systematic methods, politicians act irrationally, based on their emotions, ideologies, and groupthink. So, we as scientists are the arbiters of good sense and they are part of a pathological political process that contributes to ‘post truth’ politics.

The obvious problem with such accounts is that we all combine cognitive and emotional processes to think and act. We are all subject to bias in the gathering and interpretation of evidence. So, the more positive, but less tempting, option is to consider how this process works – when both competing sides act ‘rationally’ and emotionally – and what we can realistically do to mitigate the worst excesses of such exchanges. Otherwise, we will not get beyond demonising our opponents and romanticising our own cause. It gives us the warm and fuzzies on twitter and in academic conferences but contributes little to political conversations.

A less obvious example comes from modern work on the links between genes and attitudes. There is now a research agenda which uses surveys of adult twins to compare the effect of genes and environment on political attitudes. For example, Oskarsson et al (2015: 650) argue that existing studies ‘report that genetic factors account for 30–50% of the variation in issue orientations, ideology, and party identification’. One potential mechanism is cognitive ability: put simply, and rather cautiously and speculatively, with a million caveats, people with lower cognitive ability are more likely to see ‘complexity, novelty, and ambiguity’ as threatening and to respond with fear, risk aversion, and conservatism (2015: 652).

My immediate thought, when reading this stuff, is about how people would use it cynically, even at this relatively speculative stage in testing and evidence gathering: my opponent’s genes make him stupid, which makes him fearful of uncertainty and ambiguity, and therefore anxious about change and conservative in politics (in other words, the Yoda hypothesis applied only to stupid people). It’s not his fault, but his stupidity is an obstacle to progressive politics. If you add in some psychological biases, in which people inflate their own sense of intelligence and underestimate that of their opponents, you have evidence-informed, really shit political debate! ‘My opponent is stupid’ seems a bit better than ‘my opponent is mental’ but only in the sense that eating a cup of cold sick is preferable to eating shit.

I say this as we try to produce some practical recommendations (for scientist and advocates of EBPM) to engage with politicians to improve the use of evidence in policy. I’ll let you know if it goes beyond a simple maxim: adapt to their emotional and cognitive biases, but don’t simply assume they’re stupid.

See also: the many commentaries on how stupid it is to treat your political opponents as stupid

Stop Calling People “Low Information Voters

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