Media attention to academics is generally prompted by events. In my case, the signing of the agreement – between the UK and Scottish Governments – on the independence referendum to take place in Scotland in 2014 (here) prompted a brief flurry of media work for me. My party trick is to turn something that might look exciting into something rather dull, simply by talking about if for a few seconds before they cut me off:
Here is how to dull-up the referendum for Australians (at the end) – http://www.abc.net.au/news/2012-10-16/scots-granted-vote-for-independence/4315980
A bit more exciting, but less informative, in USA Today – http://www.usatoday.com/story/news/world/2012/10/15/scotland-may-be-free-at-last/1634559/
They are also talking about it in Holland, but the article is difficult to get without learning Dutch and signing up for online access
TO VIMA (a Sunday paper in Greece) – http://www.tovima.gr/world/article/?aid=480292
Radio 4Today show – http://news.bbc.co.uk/today/hi/today/newsid_9759000/9759767.stm
Sadly, I got more media attention by being the father of someone stuck in New York during Hurricane Sandy. I would have been on TV for longer, but could not manage to look worried enough.