No one will understand British politics and policymaking after Brexit

Let’s be optimistic for a few seconds, and focus on the idea that a vote for the UK to leave the European Union was a vote for UK sovereignty and ‘taking back control’ of policy and policymaking. The comparison is between an EU process that is distant and undemocratic and a UK process we can all understand and influence, following the simple phrase ‘if you know who is in charge, you know who to blame’.

The down side is that we don’t know who is in charge, and it’s often futile to try to find a named individual or role to blame. The EU certainly complicates the picture, but don’t be fooled into thinking that we will eventually produce a UK political system that anyone understands.

If giving a lecture, this is the point at which I’d pause for effect and restate the idea that no-one understands the UK policymaking system as a whole [insert meaningful looks here]. Many people know about many parts of the system, but it’s not like a jigsaw puzzle that we’ve completed by working together. At best, it’s like that Dalmatian jigsaw that we started at Christmas before getting drunk and falling out.

Instead, policymakers and commentators tell simple stories about British politics

The dominant story of British politics relates initially to the idea of parliamentary sovereignty: we vote in constituencies to elect MPs as our representatives, and MPs as a whole represent the final arbiters on policy in the UK. This idea connects strongly to elements of the ‘Westminster model’ (WM), a shorthand phrase to describe key ways in which the UK political system is perhaps designed to work. Perhaps policymaking should reflect strongly the wishes of the public. In representative democracies, political parties engage each other in a battle of ideas, to attract the attention and support of the voting public; the public votes every 4-5 years; the winner forms a government; the government turns its manifesto into policy; and, policy choices are carried out by civil servants and other bodies. In other words, there should be a clear link between public preferences, the strategies and ideas of parties and the final result.

The WM serves this purpose in a particular way: the UK has a plurality (‘first past the post’) voting system which tends to exaggerate support for, and give a majority in Parliament to, the winning party. It has an adversarial (and majoritarian?) style of politics and a ‘winner takes all’ mentality which tends to exclude opposition parties. The executive resides in the legislature and power tends to be concentrated within government – in ministers that head government departments and the Prime Minister who heads (and determines the members of) Cabinet. The government is responsible for the vast majority of public policy and it uses its governing majority, combined with a strong party ‘whip’, to make sure that its legislation is passed by Parliament.

In other words, the ‘take home message’ of this story is that the UK policy process is centralised and that the arrangement reflects a ‘British political tradition’: the government is accountable to public on the assumption that it is powerful and responsible. So, you know who is in charge and therefore who to praise or blame, and elections every 4-5 years are supplemented by parliamentary scrutiny built on holding ministers directly to account.

These stories are more useful for our entertainment than enlightenment

Consider these five factors which challenge the ability of elected policymakers to control the policy process.

1. Bounded rationality. Ministers only have the ability to pay attention to a tiny proportion of the issues over which have formal responsibility. So, how can they control issues if they have to ignore almost all of them?
2. Policy communities. Ministers delegate responsibility to civil servants at a quite-low level of government. Civil servants make policy in consultation with interest groups and other participants with the ability to trade resources (such as information) for access or influence. Such relationships can endure long after particular ministers or elected governments have come and gone.
3. Multi-level governance. The UK government shares policymaking ‘vertically’ (with international, EU, devolved, and local governments) and ‘horizontally’ (with non-governmental and quasi-non-governmental organisations).
4. Complex government. Policymaking ‘emerges’ from the interaction between many actors, institutions, and regulations. In complex policymaking systems, people act without full knowledge of how other people act elsewhere in the system.
5. Policy environments. Many policy conditions and events are out of policymakers’ control (including demographic, technological, and economic change)

So, for example, the UK government has to juggle two stories of British politics – on the need to be pragmatic in the face of these five challenges to their power and sense of control, versus the need to construct a strong image of governing competence with reference to control – in the knowledge that one of them is a tall tale.

Brexit will change only one part of that story

None of these factors should prompt us to minimise the influence of the EU on the UK. Rather, they should prompt us to think harder about the impact of Brexit on ‘parliamentary sovereignty’ and ministerial accountability via UK central government control. The phrase ‘you know who is in charge, and who to blame’ will become a more important rallying cry in British politics (when we can no longer blame the EU for British policy), but let’s focus on what actually happens in British politics and recognise how little of it we understand before we decide who to blame.

This post is an amended version of the introductory post for the course POLU9UK: Policy and Policymaking in the UK which draws on this ‘1000 Words’ series on public policy.

 

Writing an essay on politics, policymaking, and policy change

I tend to set this simple-looking question for coursework in policy modules: what is policy, how much has it changed, and why? Students get to choose the policy issue, timeframe (and sometimes the political system), and relevant explanatory concepts.

On the face of it, it looks super-simple: A+ for everyone!

Give it a few more seconds, and you can see the difficulties:

1. We spent a lot of time agreeing that it seems almost impossible to define policy (explained in 1000 Words and 500 Words)
2. There are a gazillion possible measures of policy change (1000 Words and 500 Words)
3. There is an almost unmanageable number of models, concepts, and theories to use to explain policy dynamics (I describe about 25 in 1000 Words each)

I try to encourage some creativity when solving this problem, but also advise students to keep their discussion as simple and jargon-free as possible (often by stretching an analogy with diving, in which a well-executed simple essay can score higher than a belly-flopped hard essay).

Choosing a format: the initial advice

1. Choose a policy area (such as health) or issue (such as alcohol policy).
2. Describe the nature of policy, and the extent of policy change, in a particular time period (such as in the post-war era, since UK devolution, or since a change in government).
3. Select one or more policy concept or theory to help structure your discussion and help explain how and why policy has changed.

For example, a question might be: What is tobacco policy in the UK, how much has it changed since the 1980s, and why? I use this example because I try to answer that – UK and global – question myself, even though my 2007 article on the UK is too theory-packed to be a good model for an undergraduate essay.

Choosing a format: the cautionary advice

You may be surprised about how difficult it is to answer a simple question like ‘what is policy?’ and I will give you considerable credit for considering how to define and measure it, by identifying, for example, the use of legislation/ regulation, funding, staff, and ‘nodality’ and/ or by considering the difference between, say, policy as a statement of intent or a long term outcome. In turn, a good description and explanation of policy change is difficult. If you are feeling ambitious, you can go further, to compare, say, two issues (such as tobacco and alcohol) or places (such UK Government policy and the policy of another country), but sometimes a simple and narrow discussion can be as, or more, effective. Similarly, you can use many theories or concepts to aid explanation, but often one theory will do. Note that (a) your description of your research question, and your essay structure, is more important than (b) your decision on what topic to focus or concepts to use.

Choosing a topic: the ‘joined up’ advice

The wider aim is to encourage students to think about the relationship between different perspectives on policy theory and analysis. For example, in a blog and policy analysis paper they try to generate attention to a policy problem and advocate a solution. Then, they draw on policy theories and concepts to reflect on their papers, highlighting (say): the need to identify the most important audience; the importance of framing issues with a mixture of evidence and emotional appeals; and, the need to present ‘feasible’ solutions.

The reflection can provide a useful segue to the essay, since we’re already identifying important policy problems, advocating change, reflecting on how best to encourage it – such as by presenting modest objectives – and then, in the essay, trying to explain (say) why governments have not taken that advice in the past. Their interest in the policy issue can prompt interest in researching the issue further; their knowledge of the issue and the policy process can help them develop politically-aware policy analysis. All going well, it produces a virtuous circle.

Some examples from my pet subject

Let me outline how I would begin to answer the three questions with reference to UK tobacco policy. I’m offering a brief summary of each section rather than presenting a full essay with more detail (partly to hold on to that idea of creativity – I don’t want students to use this description as a blueprint).

What is modern UK tobacco policy?

Tobacco policy in the UK is now one of the most restrictive in the world. The UK government has introduced a large number of policy instruments to encourage a major reduction of smoking in the population. They include: legislation to ban smoking in public places; legislation to limit tobacco advertising, promotion, and sponsorship; high taxes on tobacco products; unequivocal health education; regulations on tobacco ingredients; significant spending on customs and enforcement measures; and, plain packaging measures.

[Note that I selected only a few key measures to define policy. A fuller analysis might expand on why I chose them and why they are so important].

How much has policy changed since the 1980s?

Policy has changed radically since the post-war period, and most policy change began from the 1980s, but it was not until the 2000s onwards that the UK cemented its place as one of the most restrictive countries. The shift from the 1980s relates strongly to the replacement of voluntary agreements and limited measures with limited enforcement with legislative measures and stronger enforcement. The legislation to ban tobacco advertising, passed in 2002, replaced limited bans combined with voluntary agreements to (for example) keep billboards a certain distance from schools. The legislation to ban smoking in public places, passed in 2006 (2005 in Scotland), replaced voluntary measures which allowed smoking in most pubs and restaurants. Plain packaging measures, combined with large and graphic health warnings, replace branded packets which once had no warnings. Health education warnings have gone from stating the facts and inviting smokers to decide, and the promotion of harm reduction (smoke ‘low tar’), to an unequivocal message on the harms of smoking and passive smoking.

[Note that I describe these changes in broad terms. Other articles might ‘zoom’ in on specific instruments to show how exactly they changed]

Why has it changed?

This is the section of the essay in which we have to make a judgement about the type of explanation: should you choose one or many concepts; if many, do you focus on their competing or complementary insights; should you provide an extensive discussion of your chosen theory?

I normally recommend a very small number of concepts or simple discussion, largely because there is only so much you can say in an essay of 2-3000 words.

For example, a simple ‘hook’ is to ask if the main driver was the scientific evidence: did policy change as the evidence on smoking (and then passive smoking) related harm became more apparent? Is it a good case of ‘evidence based policymaking’? The answer may then note that policy change seemed to be 20-30 years behind the evidence [although I’d have to explain that statement in more depth] and set out the conditions in which this driver would have an effect.

In short, one might identify the need for a ‘policy environment’, shaped by policymakers, and conducive to a strong policy response based on the evidence of harm and a political choice to restrict tobacco use. It would relate to decisions by policymakers to: frame tobacco as a public health epidemic requiring a major government response (rather than primarily as an economic good or issue of civil liberties); place health departments or organisations at the heart of policy development; form networks with medical and public health groups at the expense of tobacco companies; and respond to greater public support for control, reduced smoking prevalence, and the diminishing economic value of tobacco.

This discussion can proceed conceptually, in a relatively straightforward way, or with the further aid of policy theories which ask further questions and help structure the answers.

For example, one might draw on punctuated equilibrium theory to help describe and explain shifts of public/media/ policymaker attention to tobacco, from low and positive in the 1950s to high and negative from the 1980s.

Or, one might draw on the ACF to explain how pro-tobacco coalitions helped slow down policy change by interpreting new scientific evidence though the ‘lens’ of well-established beliefs or approaches (examples from the 1950s include filter tips, low tar brands, and ventilation as alternatives to greater restrictions on smoking).

One might even draw on multiple streams analysis to identify a ‘window of opportunity for change (as I did when examining the adoption of bans on smoking in public places).

Any of these approaches will do, as long as you describe and justify your choice well. One cannot explain everything, so it may be better to try to explain one thing well.

We all want ‘evidence based policy making’ but how do we do it?

Here are some notes for my talk to the Scottish Government on Thursday as part of its ‘inaugural ‘evidence in policy week’. The advertised abstract is as follows:

A key aim in government is to produce ‘evidence based’ (or ‘informed’) policy and policymaking, but it is easier said than done. It involves two key choices about (1) what evidence counts and how you should gather it, and (2) the extent to which central governments should encourage subnational policymakers to act on that evidence. Ideally, the principles we use to decide on the best evidence should be consistent with the governance principles we adopt to use evidence to make policy, but what happens when they seem to collide? Cairney provides three main ways in which to combine evidence and governance-based principles to help clarify those choices.

I plan to use the same basic structure of the talks I gave to the OSF (New York) and EUI-EP (Florence) in which I argue that every aspect of ‘evidence based policy making’ is riddled with the necessity to make political choices (even when we define EBPM):

I’ll then ‘zoom in’ on points 4 and 5 regarding the relationship between EBPM and governance principles. They are going to videotape the whole discussion to use for internal discussions, but I can post the initial talk here when it becomes available. Please don’t expect a TED talk (especially the E part of TED).

EBPM and good governance principles

The Scottish Government has a reputation for taking certain governance principles seriously, to promote high stakeholder ‘ownership’ and ‘localism’ on policy, and produce the image of a:

1. Consensual consultation style in which it works closely with interest groups, public bodies, local government organisations, voluntary sector and professional bodies, and unions when making policy.
2. Trust-based implementation style indicating a relative ability or willingness to devolve the delivery of policy to public bodies, including local authorities, in a meaningful way

Many aspects of this image were cultivated by former Permanent Secretaries: Sir John Elvidge described a ‘Scottish Model’ focused on joined-up government and outcomes-based approaches to policymaking and delivery, and Sir Peter Housden labelled the ‘Scottish Approach to Policymaking’ (SATP) as an alternative to the UK’s command-and-control model of government, focusing on the ‘co-production’ of policy with local communities and citizens.

The ‘Scottish Approach’ has implications for evidence based policy making

Note the major implication for our definition of EBPM. One possible definition, derived from ‘evidence based medicine’, refers to a hierarchy of evidence in which randomised control trials and their systematic review are at the top, while expertise, professional experience and service user feedback are close to the bottom. An uncompromising use of RCTs in policy requires that we maintain a uniform model, with the same basic intervention adopted and rolled out within many areas. The focus is on identifying an intervention’s ‘active ingredient’, applying the correct dosage, and evaluating its success continuously.

This approach seems to challenge the commitment to localism and ‘co-production’.

At the other end of the spectrum is a storytelling approach to the use of evidence in policy. In this case, we begin with key governance principles – such as valuing the ‘assets’ of individuals and communities – and inviting people to help make and deliver policy. Practitioners and service users share stories of their experiences and invite others to learn from them. There is no model of delivery and no ‘active ingredient’.

This approach seems to challenge the commitment to ‘evidence based policy’

The Goldilocks approach to evidence based policy making: the improvement method

We can understand the Scottish Government’s often-preferred method in that context. It has made a commitment to:

‘Service performance and improvement underpinned by data, evidence and the application of improvement methodologies’

So, policymakers use many sources of evidence to identify promising, make broad recommendations to practitioners about the outcomes they seek, and they train practitioners in the improvement method (a form of continuous learning summed up by a ‘Plan-Do-Study-Act’ cycle).

This approach appears to offer the best of both worlds; just the right mix of central direction and local discretion, with the promise of combining well-established evidence from sources including RCTs with evidence from local experimentation and experience.

Four unresolved issues in decentralised evidence-based policy making

Not surprisingly, our story does not end there. I think there are four unresolved issues in this process:

1. The Scottish Government often indicates a preference for improvement methods but actually supports all three of the methods I describe. This might reflect an explicit decision to ‘let a thousand flowers bloom’ or the inability to establish a favoured approach.
2. There is not a single way of understanding ‘improvement methodology’. I describe something akin to a localist model here, but other people describe a far more research-led and centrally coordinated process.
3. Anecdotally, I hear regularly that key stakeholders do not like the improvement method. One could interpret this as a temporary problem, before people really get it and it starts to work, or a fundamental difference between some people in government and many of the local stakeholders so important to the ‘Scottish approach’.

4. The spectre of democratic accountability and the politics of EBPM

The fourth unresolved issue is the biggest: it’s difficult to know how this approach connects with the most important reference in Scottish politics: the need to maintain Westminster-style democratic accountability, through periodic elections and more regular reports by ministers to the Scottish Parliament. This requires a strong sense of central government and ministerial control – if you know who is in charge, you know who to hold to account or reward or punish in the next election.

In principle, the ‘Scottish approach’ provides a way to bring together key aims into a single narrative. An open and accessible consultation style maximises the gathering of information and advice and fosters group ownership. A national strategic framework, with cross-cutting aims, reduces departmental silos and balances an image of democratic accountability with the pursuit of administrative devolution, through partnership agreements with local authorities, the formation of community planning partnerships, and the encouragement of community and user-driven design of public services. The formation of relationships with public bodies and other organisations delivering services, based on trust, fosters the production of common aims across the public sector, and reduces the need for top-down policymaking. An outcomes-focus provides space for evidence-based and continuous learning about what works.

In practice, a government often needs to appear to take quick and decisive action from the centre, demonstrate policy progress and its role in that progress, and intervene when things go wrong. So, alongside localism it maintains a legislative, financial, and performance management framework which limits localism.

How far do you go to ensure EBPM?

So, when I describe the ‘5 things to do’, usually the fifth element is about how far scientists may want to go, to insist on one model of EBPM when it has the potential to contradict important governance principles relating to consultation and localism. For a central government, the question is starker:

Do you have much choice about your model of EBPM when the democratic imperative is so striking?

I’ll leave it there on a cliff hanger, since these are largely questions to prompt discussion in specific workshops. If you can’t attend, there is further reading on the EBPM and EVIDENCE tabs on this blog, and specific papers on the Scottish dimension

The ‘Scottish Approach to Policy Making’: Implications for Public Service Delivery

Paul Cairney, Siabhainn Russell and Emily St Denny (2016) “The ‘Scottish approach’ to policy and policymaking: what issues are territorial and what are universal?” Policy and Politics, 44, 3, 333-50

The politics of evidence-based best practice: 4 messages

 

 

Evidence Based Policy Making: 5 things you need to know and do

These are some opening remarks for my talk on EBPM at Open Society Foundations (New York), 24^th October 2016. The OSF recorded the talk, so you can listen below, externally, or by right clicking and saving. Please note that it was a lunchtime talk, so the background noises are plates and glasses.

‘Evidence based policy making’ is a good political slogan, but not a good description of the policy process. If you expect to see it, you will be disappointed. If you seek more thoughtful ways to understand and act within political systems, you need to understand five key points then decide how to respond.

1. Decide what it means.

EBPM looks like a valence issue in which most of us agree that policy and policymaking should be ‘evidence based’ (perhaps like ‘evidence based medicine’). Yet, valence issues only command broad agreement on vague proposals. By defining each term we highlight ambiguity and the need to make political choices to make sense of key terms:

• Should you use restrictive criteria to determine what counts as ‘evidence’ and scientific evidence?
• Which metaphor, evidence based or informed, describes how pragmatic you will be?
• The unclear meaning of ‘policy’ prompts you to consider how far you’d go to pursue EBPM, from a one-off statement of intent by a key actor, to delivery by many actors, to the sense of continuous policymaking requiring us to be always engaged.
• Policymaking is done by policymakers, but many are unelected and the division between policy maker/ influencer is often unclear. So, should you seek to influence policy by influencing influencers?

2. Respond to ‘rational’ and ‘irrational’ thought.

‘Comprehensive rationality’ describes the absence of ambiguity and uncertainty when policymakers know what problem they want to solve and how to solve it, partly because they can gather and understand all information required to measure the problem and determine the effectiveness of solutions.

Instead, we talk of ‘bounded rationality’ and how policymakers deal with it. They employ two kinds of shortcut: ‘rational’, by pursuing clear goals and prioritizing certain kinds and sources of information, and ‘irrational’, by drawing on emotions, gut feelings, deeply held beliefs, habits, and familiarity, make decisions quickly.

I say ‘irrational’ provocatively, to raise a key strategic question: do you criticise emotional policymaking (describing it as ‘policy based evidence’) and try somehow to minimise it, adapt pragmatically to it, or see ‘fast thinking’ more positively in terms of ‘fast and frugal heuristics’? Regardless, policymakers will think that their heuristics make sense to them, and it can be counterproductive to simply criticise their alleged irrationality.

3. Think about how to engage in complex systems or policy environments.

‘Policy cycle’ describes the idea that there is a core group of policymakers at the ‘centre’, making policy from the ‘top down’, and pursuing their goals in a series of clearly defined and well-ordered stages, such as: agenda setting, policy formulation, legitimation, implementation, and evaluation. In this context, one might identify how to influence a singular point of central government decision.

However, a cycle model does not describe policymaking well. Instead, we tend to identify the role of less ordered and more unpredictable complex systems, or policy environments containing:

• A wide range of actors (individuals and organisations) influencing policy at many levels of government. Scientists and practitioners are competing with many actors to present evidence in a particular way to secure a policymaker audience.
• A proliferation of rules and norms maintained by different levels or types of government. Support for particular ‘evidence based’ solutions varies according to which organisation takes the lead and how it understands the problem.
• Important relationships (‘networks’) between policymakers and powerful actors. Some networks are close-knit and difficult to access because bureaucracies have operating procedures that favour particular sources of evidence and some participants over others, and there is a language – indicating what ways of thinking are in good ‘currency’ – that takes time to learn.
• A tendency for certain ‘core beliefs’ or ‘paradigms’ to dominate discussion. Well-established beliefs provide the context for policymaking: new evidence on the effectiveness of a policy solution has to be accompanied by a shift of attention and successful persuasion.
• Policy conditions and events that can reinforce stability or prompt policymaker attention to lurch at short notice. In some cases, social or economic ‘crises’ can prompt lurches of attention from one issue to another, and some forms of evidence can be used to encourage that shift, but major policy change is rare.

These factors suggest that an effective engagement strategy is not straightforward: our instinct may be to influence elected policymakers at the ‘centre’ making authoritative choices, but the ‘return on investment’ is not clear. So, you need to decide how and where to engage, but it takes time to know ‘where the action is’ and with whom to form coalitions.

4. Recognise that EBPM is only one of many legitimate ‘good governance’ principles.

There are several principles of ‘good’ policymaking and only one is EBPM. Others relate to the value of pragmatism and consensus building, combining science advice with public values, improving policy delivery by generating ‘ownership’ of policy among key stakeholders, and sharing responsibility with elected local policymakers.

Our choice of which principle and forms of evidence to privilege are inextricably linked. For example, some forms of evidence gathering seem to require uniform models and limited local or stakeholder discretion to modify policy delivery. The classic example is a programme whose value is established using randomised control trials (RCTs). Others begin with local discretion, seeking evidence from service user and local practitioner experience. This principle seems to rule out the use of RCTs. Of course, one can try to pursue both approaches and a compromise between them, but the outcome may not satisfy advocates of either approach or help produce the evidence that they favour.

5. Decide how far you’ll go to achieve EBPM.

These insights should prompt us to see how far we are willing, and should, go to promote the use of certain forms of evidence in policymaking. For example, if policymakers and the public are emotional decision-makers, should we seek to manipulate their thought processes by using simple stories with heroes, villains, and clear but rather simplistic morals? If policymaking systems are so complex, should we devote huge amounts of resources to make sure we’re effective? Kathryn Oliver and I also explore the implications for proponents of scientific evidence, and there is a live debate on science advice to government on the extent to which scientists should be more than ‘honest brokers’.

Where we go from there is up to you

The value of policy theory to this topic is to help us reject simplistic models of EBPM and think through the implications of more sophisticated and complicated processes. It does not provide a blueprint for action (how could it?), but instead a series of questions that you should answer when you seek to use evidence to get what you want. They are political choices based on value judgements, not issues that can be resolved by producing more evidence.

Writing a policy paper and blog post #POLU9UK

It can be quite daunting to produce a policy analysis paper or blog post for the first time. You learn about the constraints of political communication by being obliged to explain your ideas in an unusually small number of words. The short word length seems good at first, but then you realise that it makes your life harder: how can you fit all your evidence and key points in? The answer is that you can’t. You have to choose what to say and what to leave out.

You also have to make this presentation ‘not about you’. In a long essay or research report you have time to show how great you are, to a captive audience. In a policy paper, imagine that you are trying to get the attention and support from someone that may not know or care about the issue you raise. In a blog post, your audience might stop reading at any point, so every sentence counts.

There are many guides out there to help you with the practical side, including the broad guidance I give you in the module guide, and Bardach’s 8-steps. In each case, the basic advice is to (a) identify a policy problem and at least one feasible solution, and (b) tailor the analysis to your audience.

Be concise, be smart

So, for example, I ask you to keep your analysis and presentations super-short on the assumption that you have to make your case quickly to people with 99 other things to do. What can you tell someone in a half-page (to get them to read all 2 pages)? Could you explain and solve a problem if you suddenly bumped into a government minister in a lift/ elevator?

It is tempting to try to tell someone everything you know, because everything is connected and to simplify is to describe a problem simplistically. Instead, be smart enough to know that such self-indulgence won’t impress your audience. They might smile politely, but their eyes are looking at the elevator lights.

Your aim is not to give a full account of a problem – it’s to get someone important to care about it.

Your aim is not to give a painstaking account of all possible solutions – it’s to give a sense that at least one solution is feasible and worth pursuing.

Your guiding statement should be: policymakers will only pay attention to your problem if they think they can solve it, and without that solution being too costly.

Be creative

I don’t like to give you too much advice because I want you to be creative about your presentation; to be confident enough to take chances and feel that I’ll reward you for making the leap. At the very least, you have three key choices to make about how far you’ll go to make a point:

1. Who is your audience? Our discussion of the limits to centralised policymaking suggest that your most influential audience will not necessarily be a UK government minister – but who else would it be?
2. How manipulative should you be? Our discussions of ‘bounded rationality’ and ‘evidence-based policymaking’ suggest that policymakers combine ‘rational’ and ‘irrational’ shortcuts to gather information and make choices. So, do you appeal to their desire to set goals and gather a lot of scientific information and/or make an emotional and manipulative appeal?
3. Are you an advocate or an ‘honest broker’? Contemporary discussions of science advice to government highlight unresolved debates about the role of unelected advisors: should you simply lay out some possible solutions or advocate one solution strongly?

Be reflective

For our purposes, there are no wrong answers to these questions. Instead, I want you to make and defend your decisions. That is the aim of your policy paper ‘reflection’: to ‘show your work’.

You still have some room to be creative: tell me what you know about policy theory and British politics and how it informed your decisions. Here are some examples, but it is up to you to decide what to highlight:

• Show how your understanding of policymaker psychology helped you decide how to present information on problems and solutions.
• Extract insights from policy theories, such as from punctuated equilibrium theory on policymaker attention, multiple streams analysis on timing and feasibility, or the NPF on how to tell persuasive stories.
• Explore the implications of the lack of ‘comprehensive rationality’ and absence of a ‘policy cycle’: feasibility is partly about identifying the extent to which a solution is ‘doable’ when central governments have limited powers. What ‘policy style’ or policy instruments would be appropriate for the solution you favour?

Be a blogger

With a blog post, your audience is wider. You are trying to make an argument that will capture the attention of a more general audience (interested in politics and policy, but not a specialist) that might access your post from Twitter/ Facebook or via a search engine. This produces a new requirement, to: present a ‘punchy’ title which sums up the whole argument in under 140 characters (a statement is often better than a vague question); to summarise the whole argument in (say) 100 words in the first paragraph (what is the problem and solution?); and, to provide more information up to a maximum of 500 words. The reader can then be invited to read the whole policy analysis.

The style of blog posts varies markedly, so you should consult many examples before attempting your own (compare the LSE with The Conversation and newspaper columns to get a sense of variations in style). When you read other posts, take note of their strengths and weaknesses. For example, many posts associated with newspapers introduce a personal or case study element to ground the discussion in an emotional appeal. Sometimes this works, but sometimes it causes the reader to scroll down quickly to find the main argument. Consider if it is as, or more, effective to make your argument more direct and easy to find as soon as someone clicks the link on their phone. Many academic posts are too long (well beyond your 500 limit), take too long to get to the point, and do not make explicit recommendations, so you should not merely emulate them. You should also not just chop down your policy paper – this is about a new kind of communication.

Be reflective once again

Hopefully, by the end, you will appreciate the transferable life skills. I have generated some uncertainty about your task to reflect the sense among many actors that they don’t really know how to make a persuasive case and who to make it to. We can follow some basic Bardach-style guidance, but a lot of this kind of work relies on trial-and-error. I maintain a short word count to encourage you to get to the point, and I bang on about ‘stories’ in our module to encourage you to make a short and persuasive story to policymakers.

This process seems weird at first, but isn’t it also intuitive? For example, next time you’re in my seminar, measure how long it takes you to get bored and look forward to the weekend. Then imagine that policymakers have the same attention span as you. That’s how long you have to make your case!

See also: Professionalism online with social media

Here is the advice that my former lecturer, Professor Brian Hogwood, gave in 1992. Has the advice changed much since then?

c