Heresthetics and referendums

Heresthetic(s) describes the importance of the order of choice on political choices. The Scottish referendum process could become a brilliant example ….

William Riker invented the term heresthetics (or heresthetic) to describe the importance of a particular kind of manipulation:

one can help produce a particular choice if one can determine the context of, or order in which people make, choices.

Put simply, if you want to make something happen, it may be better to influence the institutions in which people make decisions, or frame issues to determine which particular aspect of a problem to which people pay attention, than change their minds about their preferences.

The prospect of a second referendum on Scottish independence could provide a nice, simple, example of this process.

Ideally, you would want to know about people’s preferences in considerable detail. After all, life is more complicated than binary choices suggest, and people are open to compromise. Yet, we tend to produce very simple binary referendums because they would otherwise be very difficult for most of the public to understand or for policymakers to interpret.

So, the way in which we simply that choice matters (for example, in Scotland, it led to the rejection of a third option – super dee duper mega max devolution – on the ballot paper, and therefore limited the choices of people who might have that third option as their first preference).

So too does the way in which we make several simple choices in a particular order.

Imagine a group of people – crucial to the outcome – whose main preference is that Scotland stays inside the UK in the EU:

1. In a referendum in which Scotland votes first, this group votes No to Scottish independence on the assumption that the result will best reflect their preferences (helping produce 55% No).
2. In a referendum in which Scotland votes after the UK (and the UK votes to leave the EU), many people will change their choice even if they have not changed their preferences (they would still prefer to be in the UK and EU, but that is no longer an option). So, some will choose to be in the UK out of the EU, but others will choose out of the UK and in the EU.

So, the order of choice, and the conditions under which we make choices, matters even when people have the same basic preferences. The people who voted No in the first referendum may vote Yes in the second, but still say that their initial choice was correct under the circumstances (and quite right too). Or, there may not be a second opportunity to choose.

This dynamic of choice is true even before we get into the more emotional side (some people will feel let down by the argument that a No vote was to stay in the EU).

Further reading:

If you want the Scottish argument in a less dispassionate form, read this by Alan Massie. If you want something more concise, see this tweet:

"Staunch opponent" implies I was pro-union no matter what, which was never the case. Many no voters will think again now.

— J.K. Rowling (@jk_rowling) June 24, 2016

If you want more on heresthetic, google William Riker and take it from there.

Or, have a look at my series on policymaking. In two-dozen different ways, these posts identify these issues of framing, rules, and the order of choice. Search, for example, for ‘path dependence’ which describes the often profound long term effects of events and decisions made in a particular order in the past.

Note, of course, that only some choice situations are open to direct manipulation. In our case, I don’t think anyone managed to produce a Leave vote in the EU referendum to get a second crack at Scottish independence 😉